A data profile of the people who buy, follow and care about Forest in Finland — modelled from more than twelve digital signal sources. Forest has an estimated audience of 736,625 people in Finland.
Forest has an estimated audience of 736,625 people in Finland. 54.8% are female, 45.2% are male, average age 45.8. Top brand affinities: Gina Tricot, Stockmann, Charitable organization, Renewable energy, Dogs.
Top brand affinities include Gina Tricot, Stockmann, Charitable organization, with strongest over-indexing on Gina Tricot (2.01× the country average).
Demographically, the Forest audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Community Orientation, Sustainability.
The typical Forest fan in Finland is balanced, around 45.8 years old, with strong Community Orientation tendencies and a notable affinity for Gina Tricot.
The key figures that characterise the Forest profile in Finland.
54.8% are female, 45.2% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 45.8 |
| Estimated audience size | 736,625 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 39% |
of the worldwide Forest audience comes from Finland.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 6.7% |
| Japan | 5.7% |
The strongest cross-interests of the Forest audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Charitable organization | Politics & Society | 2.94× | ||
| 02 | Heat pump | Home & Garden | 2.71× | ||
| 03 | Local news | News | 2.59× | ||
| 04 | Renewable energy | Business & Career | 2.17× | ||
| 05 | Gina Tricot | Fashion & Accessoires | 2.01× | ||
| 06 | Swimming pool | Sports | 1.98× | ||
| 07 | Doughnut | Food & Beverages | 1.90× | ||
| 08 | Modern architecture | Arts & Culture | 1.89× | ||
| 09 | Forestry | Home & Garden | 1.88× | ||
| 10 | Sustainable energy | Home & Garden | 1.82× | ||
| 11 | Twitch | Games | 1.71× | ||
| 12 | Flower | Home & Garden | 1.69× | ||
| 13 | Lunch | Food & Beverages | 1.68× | ||
| 14 | Stockmann | Shopping | 1.67× | ||
| 15 | Solar energy | Home & Garden | 1.64× | ||
| 16 | Local food | Food & Beverages | 1.58× | ||
| 17 | Fiction books | Literature | 1.58× | ||
| 18 | Meat | Food & Beverages | 1.57× | ||
| 19 | Instant messaging | Internet & Social Media | 1.56× | ||
| 20 | Dogs | Pets & Animals | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.33× | |
| Sustainability | BALANCE | 1.46× | |
| Family Orientation | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.95× | |
| Urban Lifestyle | OPEN | 0.96× | |
| Healthy Lifestyle | BALANCE | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Forest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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