Rascasse Audience Intelligence

Forest Audience in United States

A data profile of the people who buy, follow and care about Forest in United States — modelled from more than twelve digital signal sources. Forest has an estimated audience of 25,295,748 people in United States.

#823among Topic in United States#110in Travel & Leisure

The average Forest fan in United States is 43.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Diaper bag, Metaphysics, with strongest over-indexing on Planet Fitness (3.04× the country average).

Demographically, the Forest audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Forest fan in United States is more female, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Forest profile in United States.

Audience size
25.3M
in United States
Gender
59.8%♀
40.2% male
Age
43.9
average years
Country rank
#1213
Topic in United States
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Forest fans

59.8% are female, 40.2% are male, average age 43.9.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Forest audience in United States
MetricValue
Female59.8%
Male40.2%
Average age43.9
Estimated audience size25,295,748
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Forest audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3918%
40-4923%
50+32%
Fig. 04

Worldwide distribution

22.7%

of the worldwide Forest audience comes from United States.

Worldwide audience distribution share by country for Forest
CountryShare
United States22.7%
United Kingdom6.7%
Japan5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Forest audience in United States is strongest.

Fig. 05

Top regions by affinity

Forest fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~400K2.14×
02Oregon~400K1.30×
03Utah~300K1.30×
04Washington~700K1.28×
05Maine~100K1.28×
06Idaho~200K1.24×
07Virginia~700K1.14×
08Michigan~700K1.12×
09California~3M1.11×
10Arizona~600K1.08×
11Texas~2.5M1.06×
12Montana~70K1.05×
13Wisconsin~400K1.04×
14Alaska~60K1.04×
15Indiana~500K1.03×
16Kansas~200K1.03×
17New Mexico~100K1.03×
18Vermont~50K1.03×
19Nebraska~100K1.01×
20Ohio~800K1.00×
21Oklahoma~300K1.00×
22Nevada~200K1.00×
23Hawaii~100K1.00×
24South Dakota~60K1.00×
25West Virginia~100K0.99×
26North Dakota~50K0.99×
27Colorado~400K0.98×
28Kentucky~300K0.98×
29Georgia~700K0.96×
30Missouri~400K0.96×
31North Carolina~700K0.95×
32Pennsylvania~800K0.94×
33Minnesota~300K0.94×
34Arkansas~200K0.94×
35Illinois~800K0.92×
36Florida~1.5M0.90×
37South Carolina~300K0.90×
38Louisiana~300K0.89×
39New Hampshire~90K0.89×
40New York~1M0.88×
41Tennessee~400K0.86×
42Alabama~300K0.86×
43Iowa~200K0.86×
44Massachusetts~400K0.83×
45New Jersey~500K0.82×
46Maryland~400K0.81×
47Connecticut~200K0.80×
48Washington, District of Columbia~60K0.79×
49Rhode Island~60K0.78×
50Delaware~50K0.72×
Fig. 06

Affinity by region

Affinity by region — Forest, United States
0.72×1.00×2.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Forest audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Forest audience
#·InterestCategoryAffinity×
01American ApparelFashion & Accessoires4.39×
02Diaper bagKids & Family4.36×
03Princess PollyFashion & Accessoires4.17×
04Largemouth bassFood & Beverages3.97×
05PonytailFashion & Accessoires3.62×
06FertilizerHome & Garden3.19×
07Hiking trailsSports3.07×
08Planet FitnessSports3.04×
09Sustainable energyHome & Garden2.92×
10Fly fishingSports2.73×
11Renewable energyBusiness & Career2.61×
12MetaphysicsBusiness & Career2.43×
13Golf ChannelSports2.34×
14French BulldogPets & Animals2.02×
15BulldogPets & Animals1.99×
16GeneticsKids & Family1.91×
17Labrador RetrieverPets & Animals1.87×
18Dog walkingPets & Animals1.79×
19Bass guitarMusic & Radio1.68×
20Nonprofit organizationPolitics & Society1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Forest audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Forest audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.15×
SustainabilityBALANCE1.75×
IndividualismJOY1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Forest audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.82×
Pet OwnershipJOY0.90×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Forest have in United States?

Forest has an estimated audience of 25,295,748 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Forest fans?

59.8% of Forest fans are female, 40.2% are male, with an average age of 43.9 years.

03

Which brands do Forest fans like most?

Forest fans show strongest brand affinity for Planet Fitness (3.04×), Diaper bag (4.36×), and Metaphysics (2.43×) over the country average.

04

Where do Forest fans live in United States?

Forest fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Forest fans also like?

Beyond Forest itself, the audience over-indexes on Diaper bag (4.36×), Metaphysics (2.43×), Sustainable energy (2.92×), and Renewable energy (2.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Forest audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Forest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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