Forest Audience in United States

Forest logo

Forest has an estimated audience of 25,295,748 people in United States. 59.8% are female, 40.2% are male, average age 43.9. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, Wok, Hibachi.

The average Forest fan in United States is 43.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (14.81× the country average). Demographically, the Forest audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Forest fans

Demographic split for Forest audience in United States
MetricValue
Female59.8%
Male40.2%
Average age43.9
Estimated audience size25,295,748

Audience persona

The typical Forest fan in United States is more female, around 43.9 years old, with strong Sustainability tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Forest in United States
RegionReachAffinity
California3,339,1731.2×
Texas2,294,5091.06×
Florida1,667,3780.97×
New York1,362,0240.96×
Illinois805,6070.96×
Ohio792,3931.02×
Pennsylvania782,3550.92×
Georgia764,2030.98×
Michigan748,6751.13×
North Carolina737,7960.97×
Virginia713,1131.16×
Washington703,4641.39×
Arizona586,7371.14×
New Jersey534,4420.83×
Indiana493,3641.07×
Tennessee471,0760.93×
Massachusetts438,2800.88×
Colorado414,3851.04×
Oregon402,5671.39×
Missouri395,2340.97×
Wisconsin395,0931.04×
Maryland368,2650.85×
Mississippi349,9771.68×
Minnesota348,8920.96×
South Carolina326,9260.86×
Kentucky301,0220.95×
Alabama300,4490.85×
Utah292,8581.29×
Louisiana284,6270.87×
Oklahoma279,0620.99×
Nevada250,8101.03×
Connecticut203,5460.8×
Kansas196,6280.99×
Arkansas193,7750.93×
Iowa180,7010.87×
Idaho153,3161.21×
New Mexico126,0320.99×
Nebraska123,2370.97×
Maine116,9671.29×
West Virginia116,6350.99×
Hawaii107,6900.99×
New Hampshire87,0690.87×
Montana71,6721.02×
Washington, District of Columbia63,1850.83×
Rhode Island61,3020.76×
Alaska52,9590.98×
South Dakota51,0170.87×
North Dakota47,4150.91×
Delaware46,9900.67×
Vermont45,2031.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Forest audience
BrandAffinityCategory
Goop14.81×Internet & Social Media
Governor of Michigan16.27×Politics & Society
Vocal harmony9.57×Music & Radio
Wok12.73×Food & Beverages
Hibachi15.26×Food & Beverages
Google Home11.92×Technology & Electronics
Grinch7.37×Movies & TV
headspace16.1×Health
Cherish (group)17.15×Music & Radio
Grace Slick13.64×Music & Radio
Fairy godmother11.38×Literature
Hipster12.61×Politics & Society
El Paso County, Colorado16.15×Travel & Leisure
Kikar HaShabbat19.82×News
TV Fanatic12.44×Movies & TV
Historic site4.9×Arts & Culture
Guitarist (magazine)13.13×Music & Radio
No Escape (1994 film)12.53×Movies & TV
Ira Glass17.6×Music & Radio
Mathcore8.12×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Forest audience
TraitClusterScore
SustainabilityBALANCE1.66
PatriotismCONSERVATISM1.58
TravellingTHRILL1.43
IndividualismJOY1.4
Urban LifestyleOPEN1.21
ExtroversionTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Forest
CountryShare
United States22.7%
United Kingdom6.7%
Japan5.7%

See Forest audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Forest have in United States?

Forest has an estimated audience of 25,295,748 people in United States, concentrated in California and Texas.

What is the gender split and age of Forest fans?

59.8% of Forest fans are female, 40.2% are male, with an average age of 43.9 years.

Which brands do Forest fans like most?

Forest fans show strongest brand affinity for Goop (14.81×), Governor of Michigan (16.27×), and Vocal harmony (9.57×) over the country average.

Where do Forest fans live in United States?

Forest fans in United States are most concentrated in California (reach 3,339,173), Texas (reach 2,294,509), and Florida (reach 1,667,378). These three regions account for the largest share of the active audience.

What other brands do Forest fans also like?

Beyond Forest itself, the audience over-indexes on Governor of Michigan (16.27×), Vocal harmony (9.57×), Wok (12.73×), and Hibachi (15.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Forest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.