A data profile of the people who buy, follow and care about Forest in United Kingdom — modelled from more than twelve digital signal sources. Forest has an estimated audience of 7,460,473 people in United Kingdom.
The average Forest fan in United Kingdom is 44.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, East Midlands, Scotland.
Top brand affinities include Forestry, Wikipedia, Hobby, with strongest over-indexing on Forestry (3.88× the country average).
Demographically, the Forest audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Sustainability, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Forest fan in United Kingdom is more female, around 44.7 years old, with strong Sustainability tendencies and a notable affinity for Forestry.
The key figures that characterise the Forest profile in United Kingdom.
64.8% are female, 35.2% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 44.7 |
| Estimated audience size | 7,460,473 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Forest audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 6.7% |
| Japan | 5.7% |
Where the Forest audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Midlands | ~2M | 4.07× | |
| 02 | England | ~5.5M | 2.23× | |
| 03 | Wales | ~400K | 0.90× | |
| 04 | Northern Ireland | ~200K | 0.82× | |
| 05 | Scotland | ~400K | 0.66× | |
| 06 | West Midlands | ~200K | 0.65× | |
| 07 | Yorkshire and the Humber | ~400K | 0.64× | |
| 08 | North East | ~100K | 0.48× | |
| 09 | South East | ~300K | 0.30× | |
| 10 | East of England | ~200K | 0.28× | |
| 11 | South West | ~200K | 0.28× | |
| 12 | North West | ~200K | 0.19× |
The strongest cross-interests of the Forest audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Forestry | Home & Garden | 3.88× | ||
| 02 | National park | Travel & Leisure | 3.36× | ||
| 03 | Wikipedia | Internet & Social Media | 2.46× | ||
| 04 | Political science | Business & Career | 2.36× | ||
| 05 | Hot tub | Home & Garden | 2.12× | ||
| 06 | Sustainable energy | Home & Garden | 2.12× | ||
| 07 | Risk management | Business & Career | 2.02× | ||
| 08 | Zoo | Kids & Family | 1.90× | ||
| 09 | Garden centre | Home & Garden | 1.80× | ||
| 10 | Satire | Literature | 1.76× | ||
| 11 | Renewable energy | Business & Career | 1.76× | ||
| 12 | Nonprofit organization | Politics & Society | 1.69× | ||
| 13 | Refrigerator | Home & Garden | 1.68× | ||
| 14 | Philanthropy | Arts & Culture | 1.68× | ||
| 15 | Volunteering | Politics & Society | 1.62× | ||
| 16 | Esso | Cars & Mobility | 1.61× | ||
| 17 | Tradition | Politics & Society | 1.59× | ||
| 18 | Genetics | Kids & Family | 1.57× | ||
| 19 | Hobby | Home & Garden | 1.55× | ||
| 20 | Organic food | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.56× | |
| Patriotism | CONSERVATISM | 1.45× | |
| Tradition | CONSERVATISM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.85× | |
| Price Sensitivity | PREMIUM | 0.89× | |
| Social Media Usage | JOY | 0.94× |
Forest has an estimated audience of 7,460,473 people in United Kingdom, concentrated in England and East Midlands.
64.8% of Forest fans are female, 35.2% are male, with an average age of 44.7 years.
Forest fans show strongest brand affinity for Forestry (3.88×), Wikipedia (2.46×), and Hobby (1.55×) over the country average.
Forest fans in United Kingdom are most concentrated in England (reach ~5.5M), East Midlands (reach ~2M), and Scotland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Forest itself, the audience over-indexes on Wikipedia (2.46×), Hobby (1.55×), National park (3.36×), and Nonprofit organization (1.69×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Forest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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