A data profile of the people who buy, follow and care about Farmers' market in Australia — modelled from more than twelve digital signal sources. Farmers' market has an estimated audience of 2,416,639 people in Australia.
The average Farmers' market fan in Australia is 43.2 years old, more female, and lives primarily in Victoria.
The audience is concentrated in Victoria, Western Australia, Queensland.
Top brand affinities include Target Corporation, Aldi, Cotton On, with strongest over-indexing on Target Corporation (1.88× the country average).
Demographically, the Farmers' market audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Design Affinity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Farmers' market fan in Australia is more female, around 43.2 years old, with strong Design Affinity tendencies and a notable affinity for Target Corporation.
The key figures that characterise the Farmers' market profile in Australia.
70.2% are female, 29.8% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 70.2% |
| Male | 29.8% |
| Average age | 43.2 |
| Estimated audience size | 2,416,639 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Farmers' market audience comes from Australia.
| Country | Share |
|---|---|
| United States | 47.6% |
| United Kingdom | 5.7% |
| Canada | 4.9% |
Where the Farmers' market audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Western Australia | ~600K | 2.02× | |
| 02 | Tasmania | ~60K | 1.15× | |
| 03 | South Australia | ~200K | 1.10× | |
| 04 | Australian Capital Territory | ~50K | 1.03× | |
| 05 | Victoria | ~700K | 0.96× | |
| 06 | Queensland | ~500K | 0.89× | |
| 07 | Northern Territory | ~20K | 0.77× | |
| 08 | New South Wales | ~500K | 0.57× |
The strongest cross-interests of the Farmers' market audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bohemianism | Fashion & Accessoires | 2.08× | ||
| 02 | Home Design | Home & Garden | 2.01× | ||
| 03 | Home decorating ideas | Home & Garden | 2.00× | ||
| 04 | Home Interior Design | Home & Garden | 1.97× | ||
| 05 | Healthy habits | Health | 1.90× | ||
| 06 | Target Corporation | Shopping | 1.88× | ||
| 07 | Boho-chic | Fashion & Accessoires | 1.76× | ||
| 08 | Bohemian style | Fashion & Accessoires | 1.76× | ||
| 09 | Baby Bunting | Kids & Family | 1.69× | ||
| 10 | Adairs | Home & Garden | 1.66× | ||
| 11 | Soul music | Music & Radio | 1.65× | ||
| 12 | Retro style | Fashion & Accessoires | 1.65× | ||
| 13 | Aldi | Shopping | 1.63× | ||
| 14 | Environmental science | Business & Career | 1.61× | ||
| 15 | BP | Cars & Mobility | 1.58× | ||
| 16 | Gratitude | Politics & Society | 1.56× | ||
| 17 | Organic farming | Food & Beverages | 1.56× | ||
| 18 | Flowering plant | Home & Garden | 1.56× | ||
| 19 | Vintage clothing | Fashion & Accessoires | 1.54× | ||
| 20 | Cotton On | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.32× | |
| Sustainability | BALANCE | 1.27× | |
| Healthy Lifestyle | BALANCE | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.75× | |
| Risk Appetite | THRILL | 0.79× | |
| Spirituality | BALANCE | 0.85× |
Farmers' market has an estimated audience of 2,416,639 people in Australia, concentrated in Victoria and Western Australia.
70.2% of Farmers' market fans are female, 29.8% are male, with an average age of 43.2 years.
Farmers' market fans show strongest brand affinity for Target Corporation (1.88×), Aldi (1.63×), and Cotton On (1.52×) over the country average.
Farmers' market fans in Australia are most concentrated in Victoria (reach ~700K), Western Australia (reach ~600K), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Farmers' market itself, the audience over-indexes on Aldi (1.63×), Cotton On (1.52×), BP (1.58×), and Soul music (1.65×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Farmers' market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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