A data profile of the people who buy, follow and care about Gratitude in Australia — modelled from more than twelve digital signal sources. Gratitude has an estimated audience of 4,238,472 people in Australia.
Gratitude has an estimated audience of 4,238,472 people in Australia. 63.0% are female, 37.0% are male, average age 42.1. Top brand affinities: Target Corporation, Metaphysics, Real property, Emotional intelligence, Blanket.
Top brand affinities include Target Corporation, Metaphysics, Real property, with strongest over-indexing on Target Corporation (1.62× the country average).
Demographically, the Gratitude audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Tradition, Sustainability.
The typical Gratitude fan in Australia is more female, around 42.1 years old, with strong Tradition tendencies and a notable affinity for Target Corporation.
The key figures that characterise the Gratitude profile in Australia.
63.0% are female, 37.0% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 42.1 |
| Estimated audience size | 4,238,472 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Gratitude audience comes from Australia.
| Country | Share |
|---|---|
| United States | 27.2% |
| United Kingdom | 5.0% |
| Brazil | 4.2% |
The strongest cross-interests of the Gratitude audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oprah Winfrey | Movies & TV | 3.35× | ||
| 02 | Luck | Health | 3.00× | ||
| 03 | Emotional intelligence | Health | 2.85× | ||
| 04 | Metaphysics | Business & Career | 2.39× | ||
| 05 | Curly Hair | Beauty & Wellness | 2.20× | ||
| 06 | Automatic transmission | Cars & Mobility | 2.16× | ||
| 07 | Horoscope | Health | 2.06× | ||
| 08 | Manual transmission | Cars & Mobility | 1.98× | ||
| 09 | Pottery Barn | Home & Garden | 1.79× | ||
| 10 | Abstract art | Arts & Culture | 1.66× | ||
| 11 | Hormone | Health | 1.64× | ||
| 12 | Real property | Home & Garden | 1.63× | ||
| 13 | Target Corporation | Shopping | 1.62× | ||
| 14 | Crystal | Fashion & Accessoires | 1.59× | ||
| 15 | Blanket | Home & Garden | 1.58× | ||
| 16 | Candle | Home & Garden | 1.58× | ||
| 17 | Cruelty-free | Beauty & Wellness | 1.57× | ||
| 18 | Farmers' market | Food & Beverages | 1.56× | ||
| 19 | Pajamas | Fashion & Accessoires | 1.56× | ||
| 20 | Sarcasm | Politics & Society | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.10× | |
| Sustainability | BALANCE | 1.08× | |
| Mindfulness | BALANCE | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.83× | |
| Travelling | THRILL | 0.84× | |
| Luxury Orientation | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Gratitude. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.