A data profile of the people who buy, follow and care about Candle in Australia — modelled from more than twelve digital signal sources. Candle has an estimated audience of 2,251,572 people in Australia.
The average Candle fan in Australia is 42.6 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Gratitude, Candle wick, Gemstone, with strongest over-indexing on Gratitude (1.58× the country average).
Demographically, the Candle audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Design Affinity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Candle fan in Australia is more female, around 42.6 years old, with strong Design Affinity tendencies and a notable affinity for Gratitude.
The key figures that characterise the Candle profile in Australia.
80.3% are female, 19.7% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 80.3% |
| Male | 19.7% |
| Average age | 42.6 |
| Estimated audience size | 2,251,572 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Candle audience comes from Australia.
| Country | Share |
|---|---|
| United States | 27.2% |
| United Kingdom | 7.0% |
| Germany | 5.5% |
Where the Candle audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~800K | 1.16× | |
| 02 | New South Wales | ~900K | 1.12× | |
| 03 | Queensland | ~600K | 1.10× | |
| 04 | South Australia | ~200K | 1.10× | |
| 05 | Western Australia | ~300K | 0.96× | |
| 06 | Tasmania | ~50K | 0.93× | |
| 07 | Australian Capital Territory | ~40K | 0.91× | |
| 08 | Northern Territory | ~20K | 0.82× |
The strongest cross-interests of the Candle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Candle wick | Home & Garden | 3.60× | ||
| 02 | Power outage | Home & Garden | 2.49× | ||
| 03 | Lush (company) | Beauty & Wellness | 2.26× | ||
| 04 | Handmade | Home & Garden | 2.05× | ||
| 05 | Handmade Crafts | Kids & Family | 2.01× | ||
| 06 | Odor | Beauty & Wellness | 1.89× | ||
| 07 | Health And Beauty | Beauty & Wellness | 1.80× | ||
| 08 | Metaphysics | Business & Career | 1.70× | ||
| 09 | Bohemianism | Fashion & Accessoires | 1.60× | ||
| 10 | Gemstone | Fashion & Accessoires | 1.59× | ||
| 11 | Gratitude | Politics & Society | 1.58× | ||
| 12 | Adairs | Home & Garden | 1.58× | ||
| 13 | Crystal | Fashion & Accessoires | 1.56× | ||
| 14 | Etsy | Fashion & Accessoires | 1.56× | ||
| 15 | Handmade jewelry | Fashion & Accessoires | 1.54× | ||
| 16 | Forever New | Fashion & Accessoires | 1.53× | ||
| 17 | Baby Bunting | Kids & Family | 1.52× | ||
| 18 | Yarn | Fashion & Accessoires | 1.52× | ||
| 19 | Gift shop | Home & Garden | 1.52× | ||
| 20 | Crochet | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.32× | |
| Mindfulness | BALANCE | 1.21× | |
| Creativity | OPEN | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.82× | |
| Patriotism | CONSERVATISM | 0.84× | |
| Need for Security | CONSERVATISM | 0.84× |
Candle has an estimated audience of 2,251,572 people in Australia, concentrated in New South Wales and Victoria.
80.3% of Candle fans are female, 19.7% are male, with an average age of 42.6 years.
Candle fans show strongest brand affinity for Gratitude (1.58×), Candle wick (3.6×), and Gemstone (1.59×) over the country average.
Candle fans in Australia are most concentrated in New South Wales (reach ~900K), Victoria (reach ~800K), and Queensland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Candle itself, the audience over-indexes on Candle wick (3.6×), Gemstone (1.59×), Adairs (1.58×), and Odor (1.89×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Candle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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