A data profile of the people who buy, follow and care about Etsy in Australia — modelled from more than twelve digital signal sources. Etsy has an estimated audience of 2,274,794 people in Australia.
The average Etsy fan in Australia is 41.7 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Handicraft, Handmade Crafts, Spotlight (software), with strongest over-indexing on Handicraft (2.18× the country average).
Demographically, the Etsy audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Etsy fan in Australia is more female, around 41.7 years old, with strong Design Affinity tendencies and a notable affinity for Handicraft.
The key figures that characterise the Etsy profile in Australia.
82.0% are female, 18.0% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 82.0% |
| Male | 18.0% |
| Average age | 41.7 |
| Estimated audience size | 2,274,794 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Etsy audience comes from Australia.
| Country | Share |
|---|---|
| United States | 43.9% |
| United Kingdom | 8.7% |
| Germany | 7.1% |
Where the Etsy audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tasmania | ~60K | 1.12× | |
| 02 | Queensland | ~600K | 1.11× | |
| 03 | Australian Capital Territory | ~50K | 1.05× | |
| 04 | New South Wales | ~800K | 1.03× | |
| 05 | Victoria | ~700K | 0.99× | |
| 06 | South Australia | ~200K | 0.99× | |
| 07 | Western Australia | ~300K | 0.96× | |
| 08 | Northern Territory | ~20K | 0.76× |
The strongest cross-interests of the Etsy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Arts and Crafts movement | Arts & Culture | 5.08× | ||
| 02 | Handmade Crafts | Kids & Family | 4.87× | ||
| 03 | Pattern (sewing) | Home & Garden | 3.63× | ||
| 04 | Crochet | Home & Garden | 2.79× | ||
| 05 | Watercolor painting | Arts & Culture | 2.70× | ||
| 06 | Knitting | Home & Garden | 2.58× | ||
| 07 | Bohemian style | Fashion & Accessoires | 2.54× | ||
| 08 | Handmade jewelry | Fashion & Accessoires | 2.42× | ||
| 09 | Boho-chic | Fashion & Accessoires | 2.38× | ||
| 10 | Home décor products | Home & Garden | 2.36× | ||
| 11 | Yarn | Fashion & Accessoires | 2.19× | ||
| 12 | Handicraft | Home & Garden | 2.18× | ||
| 13 | Adairs | Home & Garden | 2.13× | ||
| 14 | Sewing | Home & Garden | 2.13× | ||
| 15 | Modern art | Arts & Culture | 2.08× | ||
| 16 | Spotlight (software) | Technology & Electronics | 1.82× | ||
| 17 | Self care | Health | 1.80× | ||
| 18 | Cotton | Fashion & Accessoires | 1.78× | ||
| 19 | Fine art | Business & Career | 1.77× | ||
| 20 | Color | Home & Garden | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.98× | |
| Creativity | OPEN | 1.65× | |
| Tradition | CONSERVATISM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.59× | |
| Need for Security | CONSERVATISM | 0.66× | |
| Risk Appetite | THRILL | 0.86× |
Etsy has an estimated audience of 2,274,794 people in Australia, concentrated in New South Wales and Victoria.
82.0% of Etsy fans are female, 18.0% are male, with an average age of 41.7 years.
Etsy fans show strongest brand affinity for Handicraft (2.18×), Handmade Crafts (4.87×), and Spotlight (software) (1.82×) over the country average.
Etsy fans in Australia are most concentrated in New South Wales (reach ~800K), Victoria (reach ~700K), and Queensland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Etsy itself, the audience over-indexes on Handmade Crafts (4.87×), Spotlight (software) (1.82×), Knitting (2.58×), and Boho-chic (2.38×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Etsy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.