A data profile of the people who buy, follow and care about Crochet in Australia — modelled from more than twelve digital signal sources. Crochet has an estimated audience of 2,228,992 people in Australia.
The average Crochet fan in Australia is 46.5 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Knitting, Yarn, Sewing, with strongest over-indexing on Knitting (2.73× the country average).
Demographically, the Crochet audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Creativity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Crochet fan in Australia is more female, around 46.5 years old, with strong Creativity tendencies and a notable affinity for Knitting.
The key figures that characterise the Crochet profile in Australia.
85.2% are female, 14.8% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 85.2% |
| Male | 14.8% |
| Average age | 46.5 |
| Estimated audience size | 2,228,992 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 41% |
of the worldwide Crochet audience comes from Australia.
| Country | Share |
|---|---|
| United States | 14.8% |
| Brazil | 9.9% |
| Japan | 7.0% |
Where the Crochet audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Australia | ~200K | 1.10× | |
| 02 | Queensland | ~600K | 1.05× | |
| 03 | New South Wales | ~800K | 1.03× | |
| 04 | Australian Capital Territory | ~50K | 1.02× | |
| 05 | Victoria | ~700K | 1.01× | |
| 06 | Tasmania | ~50K | 1.01× | |
| 07 | Western Australia | ~300K | 0.98× | |
| 08 | Northern Territory | ~20K | 0.88× |
The strongest cross-interests of the Crochet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Knitting needle | Fashion & Accessoires | 4.58× | ||
| 02 | Knitting pattern | Fashion & Accessoires | 4.16× | ||
| 03 | Ravelry | Internet & Social Media | 3.99× | ||
| 04 | Handmade Crafts | Kids & Family | 3.56× | ||
| 05 | Pattern (sewing) | Home & Garden | 3.33× | ||
| 06 | Sewing machine | Home & Garden | 3.24× | ||
| 07 | Yarn | Fashion & Accessoires | 2.93× | ||
| 08 | Handmade | Home & Garden | 2.88× | ||
| 09 | Quilting | Home & Garden | 2.85× | ||
| 10 | Knitting | Home & Garden | 2.73× | ||
| 11 | Textile industry | Fashion & Accessoires | 2.69× | ||
| 12 | Sewing | Home & Garden | 2.59× | ||
| 13 | Embroidery | Home & Garden | 2.49× | ||
| 14 | Quilt | Home & Garden | 2.22× | ||
| 15 | Weaving | Fashion & Accessoires | 2.05× | ||
| 16 | Etsy | Fashion & Accessoires | 2.01× | ||
| 17 | Wool | Fashion & Accessoires | 1.73× | ||
| 18 | Fiber | Health | 1.66× | ||
| 19 | Linen | Fashion & Accessoires | 1.58× | ||
| 20 | Adairs | Home & Garden | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.47× | |
| Design Affinity | PREMIUM | 1.34× | |
| Pet Ownership | JOY | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.75× | |
| Patriotism | CONSERVATISM | 0.75× | |
| Need for Security | CONSERVATISM | 0.77× |
Crochet has an estimated audience of 2,228,992 people in Australia, concentrated in New South Wales and Victoria.
85.2% of Crochet fans are female, 14.8% are male, with an average age of 46.5 years.
Crochet fans show strongest brand affinity for Knitting (2.73×), Yarn (2.93×), and Sewing (2.59×) over the country average.
Crochet fans in Australia are most concentrated in New South Wales (reach ~800K), Victoria (reach ~700K), and Queensland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Crochet itself, the audience over-indexes on Yarn (2.93×), Sewing (2.59×), Handmade Crafts (3.56×), and Knitting needle (4.58×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Crochet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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