A data profile of the people who buy, follow and care about Embroidery in Australia — modelled from more than twelve digital signal sources. Embroidery has an estimated audience of 2,069,020 people in Australia.
The average Embroidery fan in Australia is 43.8 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Sari-sari store, Yarn, Handmade, with strongest over-indexing on Sari-sari store (7.35× the country average).
Demographically, the Embroidery audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Embroidery fan in Australia is more female, around 43.8 years old, with strong Design Affinity tendencies and a notable affinity for Sari-sari store.
The key figures that characterise the Embroidery profile in Australia.
80.1% are female, 19.9% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 80.1% |
| Male | 19.9% |
| Average age | 43.8 |
| Estimated audience size | 2,069,020 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 33% |
of the worldwide Embroidery audience comes from Australia.
| Country | Share |
|---|---|
| United States | 13.6% |
| India | 7.1% |
| Japan | 6.5% |
Where the Embroidery audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~500K | 1.12× | |
| 02 | New South Wales | ~800K | 1.10× | |
| 03 | Victoria | ~700K | 1.08× | |
| 04 | Western Australia | ~200K | 1.01× | |
| 05 | South Australia | ~200K | 1.00× | |
| 06 | Tasmania | ~40K | 0.97× | |
| 07 | Australian Capital Territory | ~40K | 0.96× | |
| 08 | Northern Territory | ~20K | 0.88× |
The strongest cross-interests of the Embroidery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sari-sari store | Shopping | 7.35× | ||
| 02 | Knitting needle | Fashion & Accessoires | 4.30× | ||
| 03 | Cross-stitch | Home & Garden | 3.55× | ||
| 04 | Pattern (sewing) | Home & Garden | 3.48× | ||
| 05 | Handmade Crafts | Kids & Family | 3.46× | ||
| 06 | Handmade | Home & Garden | 3.40× | ||
| 07 | Quilting | Home & Garden | 3.25× | ||
| 08 | Sewing machine | Home & Garden | 3.19× | ||
| 09 | Sari | Fashion & Accessoires | 3.00× | ||
| 10 | Textile industry | Fashion & Accessoires | 2.96× | ||
| 11 | Yarn | Fashion & Accessoires | 2.75× | ||
| 12 | Quilt | Home & Garden | 2.62× | ||
| 13 | Crochet | Home & Garden | 2.60× | ||
| 14 | Sewing | Home & Garden | 2.44× | ||
| 15 | Knitting | Home & Garden | 2.27× | ||
| 16 | Linen | Fashion & Accessoires | 2.26× | ||
| 17 | Weaving | Fashion & Accessoires | 2.00× | ||
| 18 | Wool | Fashion & Accessoires | 1.71× | ||
| 19 | Cotton | Fashion & Accessoires | 1.65× | ||
| 20 | Skirt | Fashion & Accessoires | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.40× | |
| Creativity | OPEN | 1.39× | |
| Tradition | CONSERVATISM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.79× | |
| Risk Appetite | THRILL | 0.83× | |
| Spirituality | BALANCE | 0.85× |
Embroidery has an estimated audience of 2,069,020 people in Australia, concentrated in New South Wales and Victoria.
80.1% of Embroidery fans are female, 19.9% are male, with an average age of 43.8 years.
Embroidery fans show strongest brand affinity for Sari-sari store (7.35×), Yarn (2.75×), and Handmade (3.4×) over the country average.
Embroidery fans in Australia are most concentrated in New South Wales (reach ~800K), Victoria (reach ~700K), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Embroidery itself, the audience over-indexes on Yarn (2.75×), Handmade (3.4×), Sewing (2.44×), and Knitting (2.27×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Embroidery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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