A data profile of the people who buy, follow and care about Linen in Australia — modelled from more than twelve digital signal sources. Linen has an estimated audience of 2,732,047 people in Australia.
Linen has an estimated audience of 2,732,047 people in Australia. 83.0% are female, 17.0% are male, average age 42.6. Top brand affinities: IKEA, Discount stores, Aldi, Renovation, Organic food.
Top brand affinities include IKEA, Discount stores, Aldi, with strongest over-indexing on IKEA (2.1× the country average).
Demographically, the Linen audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Design Affinity, Sustainability.
The typical Linen fan in Australia is more female, around 42.6 years old, with strong Design Affinity tendencies and a notable affinity for IKEA.
The key figures that characterise the Linen profile in Australia.
83.0% are female, 17.0% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 83.0% |
| Male | 17.0% |
| Average age | 42.6 |
| Estimated audience size | 2,732,047 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Linen audience comes from Australia.
| Country | Share |
|---|---|
| United States | 13.0% |
| India | 10.9% |
| Japan | 5.3% |
The strongest cross-interests of the Linen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bed sheet | Home & Garden | 2.72× | ||
| 02 | Weaving | Fashion & Accessoires | 2.45× | ||
| 03 | Blanket | Home & Garden | 2.30× | ||
| 04 | Discount stores | Shopping | 2.12× | ||
| 05 | IKEA | Home & Garden | 2.10× | ||
| 06 | Earring | Fashion & Accessoires | 2.06× | ||
| 07 | Knitting | Home & Garden | 2.05× | ||
| 08 | Department store | Shopping | 1.92× | ||
| 09 | Organic food | Food & Beverages | 1.83× | ||
| 10 | Skirt | Fashion & Accessoires | 1.83× | ||
| 11 | Hair care | Beauty & Wellness | 1.79× | ||
| 12 | Skin care | Beauty & Wellness | 1.74× | ||
| 13 | Fragrances | Beauty & Wellness | 1.71× | ||
| 14 | Renovation | Home & Garden | 1.64× | ||
| 15 | First-time buyer | Shopping | 1.60× | ||
| 16 | Beauty salons | Beauty & Wellness | 1.59× | ||
| 17 | Men's clothing | Fashion & Accessoires | 1.57× | ||
| 18 | Aldi | Shopping | 1.56× | ||
| 19 | Personal care | Health | 1.54× | ||
| 20 | Nonprofit organization | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.84× | |
| Sustainability | BALANCE | 1.74× | |
| Quality Awareness | PREMIUM | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Risk Appetite | THRILL | 0.89× | |
| Early Adopter Mentality | POWER | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Linen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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