A data profile of the people who buy, follow and care about Knitting in Australia — modelled from more than twelve digital signal sources. Knitting has an estimated audience of 3,181,978 people in Australia.
The average Knitting fan in Australia is 45.6 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Crochet, Sewing, Yarn, with strongest over-indexing on Crochet (4.84× the country average).
Demographically, the Knitting audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Design Affinity, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Knitting fan in Australia is more female, around 45.6 years old, with strong Design Affinity tendencies and a notable affinity for Crochet.
The key figures that characterise the Knitting profile in Australia.
82.4% are female, 17.6% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 82.4% |
| Male | 17.6% |
| Average age | 45.6 |
| Estimated audience size | 3,181,978 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Knitting audience comes from Australia.
| Country | Share |
|---|---|
| United States | 15.2% |
| Japan | 7.5% |
| Brazil | 6.8% |
Where the Knitting audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tasmania | ~80K | 1.23× | |
| 02 | Victoria | ~1M | 1.17× | |
| 03 | South Australia | ~300K | 1.17× | |
| 04 | Australian Capital Territory | ~80K | 1.17× | |
| 05 | New South Wales | ~1M | 0.99× | |
| 06 | Western Australia | ~300K | 0.88× | |
| 07 | Northern Territory | ~30K | 0.85× | |
| 08 | Queensland | ~600K | 0.78× |
The strongest cross-interests of the Knitting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Knitting needle | Fashion & Accessoires | 6.57× | ||
| 02 | Needlework | Home & Garden | 5.58× | ||
| 03 | Cardigan (sweater) | Fashion & Accessoires | 4.85× | ||
| 04 | Crochet | Home & Garden | 4.84× | ||
| 05 | Sewing machine | Home & Garden | 4.07× | ||
| 06 | Quilting | Home & Garden | 4.00× | ||
| 07 | Yarn | Fashion & Accessoires | 3.48× | ||
| 08 | Sewing | Home & Garden | 3.40× | ||
| 09 | Kookai | Fashion & Accessoires | 2.74× | ||
| 10 | Infant clothing | Kids & Family | 2.73× | ||
| 11 | Weaving | Fashion & Accessoires | 2.61× | ||
| 12 | Harris Scarfe | Home & Garden | 2.48× | ||
| 13 | Fiber | Health | 2.48× | ||
| 14 | Skirt | Fashion & Accessoires | 2.22× | ||
| 15 | Boho-chic | Fashion & Accessoires | 2.16× | ||
| 16 | Wool | Fashion & Accessoires | 2.14× | ||
| 17 | Cotton | Fashion & Accessoires | 1.89× | ||
| 18 | Handicraft | Home & Garden | 1.74× | ||
| 19 | Dresses | Fashion & Accessoires | 1.57× | ||
| 20 | Spotlight (software) | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.58× | |
| Tradition | CONSERVATISM | 1.37× | |
| Community Orientation | OPEN | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.49× | |
| Risk Appetite | THRILL | 0.58× | |
| Need for Security | CONSERVATISM | 0.61× |
Knitting has an estimated audience of 3,181,978 people in Australia, concentrated in New South Wales and Victoria.
82.4% of Knitting fans are female, 17.6% are male, with an average age of 45.6 years.
Knitting fans show strongest brand affinity for Crochet (4.84×), Sewing (3.4×), and Yarn (3.48×) over the country average.
Knitting fans in Australia are most concentrated in New South Wales (reach ~1M), Victoria (reach ~1M), and Queensland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Knitting itself, the audience over-indexes on Sewing (3.4×), Yarn (3.48×), Knitting needle (6.57×), and Cardigan (sweater) (4.85×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Knitting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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