A data profile of the people who buy, follow and care about Harris Scarfe in Australia — modelled from more than twelve digital signal sources. Harris Scarfe has an estimated audience of 3,204,446 people in Australia.
Harris Scarfe has an estimated audience of 3,204,446 people in Australia. 77.3% are female, 22.7% are male, average age 47.4. Top brand affinities: Dawson's Creek, Europcar, Aldi, IKEA, Australia Post.
Top brand affinities include Dawson's Creek, Europcar, Aldi, with strongest over-indexing on Dawson's Creek (16.34× the country average).
Demographically, the Harris Scarfe audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Quality Awareness, Travelling.
The typical Harris Scarfe fan in Australia is more female, around 47.4 years old, with strong Quality Awareness tendencies and a notable affinity for Dawson's Creek.
The key figures that characterise the Harris Scarfe profile in Australia.
77.3% are female, 22.7% are male, average age 47.4.
| Metric | Value |
|---|---|
| Female | 77.3% |
| Male | 22.7% |
| Average age | 47.4 |
| Estimated audience size | 3,204,446 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 41% |
of the worldwide Harris Scarfe audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 98.0% |
| United States | 0.8% |
| Japan | 0.4% |
The strongest cross-interests of the Harris Scarfe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dawson's Creek | Movies & TV | 16.34× | ||
| 02 | Europcar | Cars & Mobility | 12.80× | ||
| 03 | Motorola | Technology & Electronics | 11.41× | ||
| 04 | Donut King | Food & Beverages | 11.36× | ||
| 05 | Havaianas | Fashion & Accessoires | 9.29× | ||
| 06 | AirAsia | Travel & Leisure | 6.67× | ||
| 07 | RedBalloon | Shopping | 5.72× | ||
| 08 | Red Rooster | Food & Beverages | 4.30× | ||
| 09 | Hypermarket | Shopping | 3.99× | ||
| 10 | Kitchenware | Home & Garden | 3.41× | ||
| 11 | Blanket | Home & Garden | 3.18× | ||
| 12 | Discount stores | Shopping | 3.04× | ||
| 13 | Aldi | Shopping | 2.97× | ||
| 14 | Department store | Shopping | 2.93× | ||
| 15 | Australia Post | Business & Career | 2.76× | ||
| 16 | IKEA | Home & Garden | 2.65× | ||
| 17 | Home Appliances | Home & Garden | 2.10× | ||
| 18 | Organic food | Food & Beverages | 2.02× | ||
| 19 | Big W | Shopping | 1.80× | ||
| 20 | Dan Murphy's | Food & Beverages | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 3.02× | |
| Travelling | THRILL | 2.18× | |
| Convenience Orientation | PREMIUM | 2.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.72× | |
| Pet Ownership | JOY | 0.78× | |
| Risk Appetite | THRILL | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Harris Scarfe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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