A data profile of the people who buy, follow and care about Discount stores in Australia — modelled from more than twelve digital signal sources. Discount stores has an estimated audience of 4,506,943 people in Australia.
The average Discount stores fan in Australia is 44.3 years old, more female, and lives primarily in Queensland.
The audience is concentrated in Queensland, New South Wales, Victoria.
Top brand affinities include Spotlight (software), Aldi, Big W, with strongest over-indexing on Spotlight (software) (3.18× the country average).
Demographically, the Discount stores audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Discount stores fan in Australia is more female, around 44.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Spotlight (software).
The key figures that characterise the Discount stores profile in Australia.
70.7% are female, 29.3% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 44.3 |
| Estimated audience size | 4,506,943 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Discount stores audience comes from Australia.
| Country | Share |
|---|---|
| United States | 11.5% |
| Italy | 7.8% |
| Germany | 6.8% |
Where the Discount stores audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~3.5M | 3.31× | |
| 02 | Northern Territory | ~40K | 0.96× | |
| 03 | New South Wales | ~1.5M | 0.88× | |
| 04 | Tasmania | ~80K | 0.87× | |
| 05 | Victoria | ~1M | 0.86× | |
| 06 | Australian Capital Territory | ~80K | 0.85× | |
| 07 | South Australia | ~300K | 0.75× | |
| 08 | Western Australia | ~300K | 0.63× |
The strongest cross-interests of the Discount stores audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Woolworth | Shopping | 3.69× | ||
| 02 | Baby Bunting | Kids & Family | 3.60× | ||
| 03 | Spotlight (software) | Technology & Electronics | 3.18× | ||
| 04 | Harris Scarfe | Home & Garden | 3.04× | ||
| 05 | Children's clothing | Fashion & Accessoires | 2.83× | ||
| 06 | Aldi | Shopping | 2.80× | ||
| 07 | Target Australia | Shopping | 2.58× | ||
| 08 | Kmart | Shopping | 2.57× | ||
| 09 | Costco | Shopping | 2.50× | ||
| 10 | Target Corporation | Shopping | 2.46× | ||
| 11 | Big W | Shopping | 2.39× | ||
| 12 | Cotton On | Fashion & Accessoires | 2.29× | ||
| 13 | IKEA | Home & Garden | 2.05× | ||
| 14 | Woman | Kids & Family | 1.94× | ||
| 15 | Harvey Norman | Shopping | 1.86× | ||
| 16 | Gift | Shopping | 1.77× | ||
| 17 | Australia Post | Business & Career | 1.75× | ||
| 18 | Books | Literature | 1.69× | ||
| 19 | Education | Business & Career | 1.64× | ||
| 20 | Child | Kids & Family | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.83× | |
| Community Orientation | OPEN | 1.69× | |
| Convenience Orientation | PREMIUM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.71× | |
| Patriotism | CONSERVATISM | 0.80× | |
| Early Adopter Mentality | POWER | 0.84× |
Discount stores has an estimated audience of 4,506,943 people in Australia, concentrated in Queensland and New South Wales.
70.7% of Discount stores fans are female, 29.3% are male, with an average age of 44.3 years.
Discount stores fans show strongest brand affinity for Spotlight (software) (3.18×), Aldi (2.8×), and Big W (2.39×) over the country average.
Discount stores fans in Australia are most concentrated in Queensland (reach ~3.5M), New South Wales (reach ~1.5M), and Victoria (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Discount stores itself, the audience over-indexes on Aldi (2.8×), Big W (2.39×), Kmart (2.57×), and Costco (2.5×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Discount stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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