A data profile of the people who buy, follow and care about Discount stores in Colombia — modelled from more than twelve digital signal sources. Discount stores has an estimated audience of 4,989,004 people in Colombia.
Discount stores has an estimated audience of 4,989,004 people in Colombia. 61.8% are female, 38.2% are male, average age 36.2. Top brand affinities: Blouse, Gown, Party dress, Little black dress, Evening gown.
Top brand affinities include Blouse, Gown, Party dress, with strongest over-indexing on Blouse (1.52× the country average).
Demographically, the Discount stores audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Creativity, Indulgence.
The typical Discount stores fan in Colombia is more female, around 36.2 years old, with strong Creativity tendencies and a notable affinity for Blouse.
The key figures that characterise the Discount stores profile in Colombia.
61.8% are female, 38.2% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 36.2 |
| Estimated audience size | 4,989,004 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide Discount stores audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 11.5% |
| Italy | 7.8% |
| Germany | 6.8% |
The strongest cross-interests of the Discount stores audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FareCompare | Travel & Leisure | 1.75× | ||
| 02 | Little black dress | Fashion & Accessoires | 1.59× | ||
| 03 | Evening gown | Fashion & Accessoires | 1.55× | ||
| 04 | Gown | Fashion & Accessoires | 1.54× | ||
| 05 | Blouse | Fashion & Accessoires | 1.52× | ||
| 06 | Still Corners | Music & Radio | 1.52× | ||
| 07 | Widowspeak | Music & Radio | 1.52× | ||
| 08 | Fear of Men | Music & Radio | 1.52× | ||
| 09 | Lower Dens | Music & Radio | 1.52× | ||
| 10 | Choir Boy | Music & Radio | 1.52× | ||
| 11 | Party dress | Fashion & Accessoires | 1.51× | ||
| 12 | Michigan International Speedway | Sports | 1.51× | ||
| 13 | NAF NAF Paris | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.13× | |
| Indulgence | JOY | 0.95× | |
| Risk Appetite | THRILL | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.43× | |
| Individualism | JOY | 0.78× | |
| Patriotism | CONSERVATISM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Discount stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.