A data profile of the people who buy, follow and care about Woolworth in Australia — modelled from more than twelve digital signal sources. Woolworth has an estimated audience of 2,758,009 people in Australia.
Woolworth has an estimated audience of 2,758,009 people in Australia. 65.5% are female, 34.5% are male, average age 37.6. Top brand affinities: Discount stores, IKEA, Swimming pool, Personal care, Candy.
Top brand affinities include Discount stores, IKEA, Swimming pool, with strongest over-indexing on Discount stores (3.69× the country average).
Demographically, the Woolworth audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Price Sensitivity, Indulgence.
The typical Woolworth fan in Australia is more female, around 37.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Discount stores.
The key figures that characterise the Woolworth profile in Australia.
65.5% are female, 34.5% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 37.6 |
| Estimated audience size | 2,758,009 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide Woolworth audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 58.0% |
| Germany | 22.4% |
| South Africa | 8.6% |
The strongest cross-interests of the Woolworth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Discount stores | Shopping | 3.69× | ||
| 02 | Affiliate marketing | Business & Career | 3.52× | ||
| 03 | Eye liner | Beauty & Wellness | 2.60× | ||
| 04 | Eyelash extensions | Beauty & Wellness | 2.25× | ||
| 05 | Candy | Food & Beverages | 2.16× | ||
| 06 | Anti-aging cream | Beauty & Wellness | 2.16× | ||
| 07 | Bikini | Fashion & Accessoires | 2.12× | ||
| 08 | Sephora | Shopping | 1.97× | ||
| 09 | H&M | Shopping | 1.92× | ||
| 10 | Clinic | Health | 1.91× | ||
| 11 | Handmade jewelry | Fashion & Accessoires | 1.85× | ||
| 12 | Swimming pool | Sports | 1.84× | ||
| 13 | Natural skin care | Beauty & Wellness | 1.76× | ||
| 14 | Louis Vuitton | Fashion & Accessoires | 1.76× | ||
| 15 | Mother's Day | Kids & Family | 1.73× | ||
| 16 | Personal care | Health | 1.68× | ||
| 17 | Hair care | Beauty & Wellness | 1.67× | ||
| 18 | Department store | Shopping | 1.66× | ||
| 19 | IKEA | Home & Garden | 1.59× | ||
| 20 | Skin care | Beauty & Wellness | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.08× | |
| Indulgence | JOY | 1.47× | |
| Luxury Orientation | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Spirituality | BALANCE | 0.98× | |
| Risk Appetite | THRILL | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Woolworth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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