A data profile of the people who buy, follow and care about Candy in Australia — modelled from more than twelve digital signal sources. Candy has an estimated audience of 2,875,249 people in Australia.
The average Candy fan in Australia is 40.8 years old, more female, and lives primarily in Victoria.
The audience is concentrated in Victoria, New South Wales, Queensland.
Top brand affinities include AliExpress, Confectionery, Slope, with strongest over-indexing on AliExpress (2.77× the country average).
Demographically, the Candy audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Healthy Lifestyle, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Candy fan in Australia is more female, around 40.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for AliExpress.
The key figures that characterise the Candy profile in Australia.
68.8% are female, 31.2% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 40.8 |
| Estimated audience size | 2,875,249 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Candy audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.6% |
| Brazil | 9.3% |
| Japan | 6.8% |
Where the Candy audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~1M | 1.17× | |
| 02 | Western Australia | ~400K | 1.17× | |
| 03 | South Australia | ~200K | 1.09× | |
| 04 | Northern Territory | ~30K | 1.01× | |
| 05 | Queensland | ~700K | 0.97× | |
| 06 | Australian Capital Territory | ~60K | 0.97× | |
| 07 | New South Wales | ~1M | 0.92× | |
| 08 | Tasmania | ~50K | 0.79× |
The strongest cross-interests of the Candy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Slope | Music & Radio | 4.08× | ||
| 02 | Gummi candy | Food & Beverages | 3.33× | ||
| 03 | Moda Feminina | Fashion & Accessoires | 3.16× | ||
| 04 | Chocolate brownie | Food & Beverages | 2.78× | ||
| 05 | AliExpress | Shopping | 2.77× | ||
| 06 | Chocolate cake | Food & Beverages | 2.56× | ||
| 07 | Confectionery | Food & Beverages | 2.49× | ||
| 08 | Cheesecake | Food & Beverages | 2.41× | ||
| 09 | Woolworth | Shopping | 2.16× | ||
| 10 | Cupcake | Food & Beverages | 2.03× | ||
| 11 | Ice cream | Food & Beverages | 2.03× | ||
| 12 | Sweetness | Food & Beverages | 1.97× | ||
| 13 | Pastry | Food & Beverages | 1.85× | ||
| 14 | Snack food | Food & Beverages | 1.76× | ||
| 15 | Cookie | Food & Beverages | 1.69× | ||
| 16 | Flavor | Food & Beverages | 1.64× | ||
| 17 | Bakery | Food & Beverages | 1.62× | ||
| 18 | Flour | Food & Beverages | 1.59× | ||
| 19 | Coles (bookstore) | Literature | 1.58× | ||
| 20 | Nut (fruit) | Food & Beverages | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.32× | |
| Extroversion | THRILL | 1.17× | |
| Indulgence | JOY | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.88× | |
| Risk Appetite | THRILL | 0.89× | |
| Career Orientation | POWER | 0.93× |
Candy has an estimated audience of 2,875,249 people in Australia, concentrated in Victoria and New South Wales.
68.8% of Candy fans are female, 31.2% are male, with an average age of 40.8 years.
Candy fans show strongest brand affinity for AliExpress (2.77×), Confectionery (2.49×), and Slope (4.08×) over the country average.
Candy fans in Australia are most concentrated in Victoria (reach ~1M), New South Wales (reach ~1M), and Queensland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Candy itself, the audience over-indexes on Confectionery (2.49×), Slope (4.08×), Coles (bookstore) (1.58×), and Woolworth (2.16×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Candy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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