A data profile of the people who buy, follow and care about Sweetness in Australia — modelled from more than twelve digital signal sources. Sweetness has an estimated audience of 2,507,342 people in Australia.
Sweetness has an estimated audience of 2,507,342 people in Australia. 75.2% are female, 24.8% are male, average age 43.0. Top brand affinities: Aldi, Cheese, Desserts, Pastry, Organic food.
Top brand affinities include Aldi, Cheese, Desserts, with strongest over-indexing on Aldi (1.77× the country average).
Demographically, the Sweetness audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Sweetness fan in Australia is more female, around 43.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Aldi.
The key figures that characterise the Sweetness profile in Australia.
75.2% are female, 24.8% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 75.2% |
| Male | 24.8% |
| Average age | 43.0 |
| Estimated audience size | 2,507,342 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Sweetness audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 6.3% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Sweetness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Muffin | Food & Beverages | 3.93× | ||
| 02 | Nestlé | Food & Beverages | 3.48× | ||
| 03 | Cheesecake | Food & Beverages | 3.06× | ||
| 04 | Doughnut | Food & Beverages | 2.69× | ||
| 05 | Hot chocolate | Food & Beverages | 2.53× | ||
| 06 | Cheese | Food & Beverages | 2.39× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 2.29× | ||
| 08 | Ice cream | Food & Beverages | 2.26× | ||
| 09 | Pastry | Food & Beverages | 2.15× | ||
| 10 | Candy | Food & Beverages | 1.97× | ||
| 11 | Bakery | Food & Beverages | 1.93× | ||
| 12 | Pizza | Food & Beverages | 1.87× | ||
| 13 | Aldi | Shopping | 1.77× | ||
| 14 | Discount stores | Shopping | 1.69× | ||
| 15 | Father's Day | Kids & Family | 1.66× | ||
| 16 | Desserts | Food & Beverages | 1.64× | ||
| 17 | Local food | Food & Beverages | 1.61× | ||
| 18 | Organic food | Food & Beverages | 1.59× | ||
| 19 | Milk | Food & Beverages | 1.58× | ||
| 20 | Lunch | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.43× | |
| Tradition | CONSERVATISM | 1.36× | |
| Design Affinity | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.88× | |
| Travelling | THRILL | 0.89× | |
| Pet Ownership | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Sweetness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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