A data profile of the people who buy, follow and care about Father's Day in Australia — modelled from more than twelve digital signal sources. Father's Day has an estimated audience of 3,453,939 people in Australia.
The average Father's Day fan in Australia is 44.3 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Mother's Day, Holiday, Motherhood, with strongest over-indexing on Mother's Day (2.5× the country average).
Demographically, the Father's Day audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Father's Day fan in Australia is more female, around 44.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Mother's Day.
The key figures that characterise the Father's Day profile in Australia.
69.8% are female, 30.2% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 69.8% |
| Male | 30.2% |
| Average age | 44.3 |
| Estimated audience size | 3,453,939 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Father's Day audience comes from Australia.
| Country | Share |
|---|---|
| United States | 35.9% |
| United Kingdom | 6.7% |
| Spain | 5.5% |
Where the Father's Day audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~1M | 1.05× | |
| 02 | Queensland | ~900K | 1.05× | |
| 03 | Western Australia | ~400K | 1.04× | |
| 04 | Northern Territory | ~30K | 1.04× | |
| 05 | South Australia | ~300K | 1.02× | |
| 06 | New South Wales | ~1.5M | 1.01× | |
| 07 | Australian Capital Territory | ~70K | 0.92× | |
| 08 | Tasmania | ~70K | 0.88× |
The strongest cross-interests of the Father's Day audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mother's Day | Kids & Family | 2.50× | ||
| 02 | Forever New | Fashion & Accessoires | 1.78× | ||
| 03 | Cream | Food & Beverages | 1.74× | ||
| 04 | Causeway Bay | Travel & Leisure | 1.71× | ||
| 05 | Holiday | Travel & Leisure | 1.69× | ||
| 06 | Frock | Fashion & Accessoires | 1.68× | ||
| 07 | Sweetness | Food & Beverages | 1.66× | ||
| 08 | Weaving | Fashion & Accessoires | 1.60× | ||
| 09 | Blouse | Fashion & Accessoires | 1.60× | ||
| 10 | Wool | Fashion & Accessoires | 1.58× | ||
| 11 | Flour | Food & Beverages | 1.58× | ||
| 12 | Girl | Kids & Family | 1.56× | ||
| 13 | Motherhood | Kids & Family | 1.55× | ||
| 14 | Gift shop | Home & Garden | 1.55× | ||
| 15 | Play (activity) | Travel & Leisure | 1.54× | ||
| 16 | Botany | Home & Garden | 1.54× | ||
| 17 | Gender | Politics & Society | 1.54× | ||
| 18 | Park | Travel & Leisure | 1.52× | ||
| 19 | Moisturizer | Home & Garden | 1.52× | ||
| 20 | Fiber | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.44× | |
| Creativity | OPEN | 1.26× | |
| Community Orientation | OPEN | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.88× | |
| Risk Appetite | THRILL | 0.91× | |
| Urban Lifestyle | OPEN | 0.93× |
Father's Day has an estimated audience of 3,453,939 people in Australia, concentrated in New South Wales and Victoria.
69.8% of Father's Day fans are female, 30.2% are male, with an average age of 44.3 years.
Father's Day fans show strongest brand affinity for Mother's Day (2.5×), Holiday (1.69×), and Motherhood (1.55×) over the country average.
Father's Day fans in Australia are most concentrated in New South Wales (reach ~1.5M), Victoria (reach ~1M), and Queensland (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Father's Day itself, the audience over-indexes on Holiday (1.69×), Motherhood (1.55×), Wool (1.58×), and Girl (1.56×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Father's Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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