A data profile of the people who buy, follow and care about Park in Australia — modelled from more than twelve digital signal sources. Park has an estimated audience of 2,756,115 people in Australia.
Park has an estimated audience of 2,756,115 people in Australia. 63.0% are female, 37.0% are male, average age 44.4. Top brand affinities: Aldi, Australia Post, Real property, Refrigerator, Habitat.
Top brand affinities include Aldi, Australia Post, Real property, with strongest over-indexing on Aldi (1.69× the country average).
Demographically, the Park audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Park fan in Australia is more female, around 44.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Aldi.
The key figures that characterise the Park profile in Australia.
63.0% are female, 37.0% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 44.4 |
| Estimated audience size | 2,756,115 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Park audience comes from Australia.
| Country | Share |
|---|---|
| United States | 19.3% |
| Japan | 11.0% |
| China | 10.3% |
The strongest cross-interests of the Park audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Habitat | Shopping | 2.98× | ||
| 02 | Microwave oven | Home & Garden | 2.03× | ||
| 03 | Real property | Home & Garden | 1.97× | ||
| 04 | Cappuccino | Food & Beverages | 1.80× | ||
| 05 | Zoo | Kids & Family | 1.71× | ||
| 06 | Library | Literature | 1.70× | ||
| 07 | Aldi | Shopping | 1.69× | ||
| 08 | Playground | Kids & Family | 1.68× | ||
| 09 | ABC | Movies & TV | 1.66× | ||
| 10 | Forestry | Home & Garden | 1.65× | ||
| 11 | Hardware store | Home & Garden | 1.62× | ||
| 12 | Blanket | Home & Garden | 1.59× | ||
| 13 | Public transport | Cars & Mobility | 1.57× | ||
| 14 | Australia Post | Business & Career | 1.54× | ||
| 15 | Wikipedia | Internet & Social Media | 1.54× | ||
| 16 | Bupa | Health | 1.54× | ||
| 17 | Refrigerator | Home & Garden | 1.53× | ||
| 18 | Father's Day | Kids & Family | 1.52× | ||
| 19 | Innovation | Business & Career | 1.52× | ||
| 20 | Pizza | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.42× | |
| Community Orientation | OPEN | 1.29× | |
| Quality Awareness | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.84× | |
| Social Media Usage | JOY | 0.89× | |
| Travelling | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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