A data profile of the people who buy, follow and care about Playground in Australia — modelled from more than twelve digital signal sources. Playground has an estimated audience of 1,986,128 people in Australia.
The average Playground fan in Australia is 41.7 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Ticketek, Play (activity), Child care, with strongest over-indexing on Ticketek (1.54× the country average).
Demographically, the Playground audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Family Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Playground fan in Australia is more female, around 41.7 years old, with strong Family Orientation tendencies and a notable affinity for Ticketek.
The key figures that characterise the Playground profile in Australia.
66.7% are female, 33.3% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 41.7 |
| Estimated audience size | 1,986,128 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 20% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Playground audience comes from Australia.
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 15.8% |
| Italy | 4.8% |
Where the Playground audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Australia | ~300K | 1.65× | |
| 02 | Tasmania | ~50K | 1.08× | |
| 03 | Queensland | ~500K | 1.02× | |
| 04 | Australian Capital Territory | ~40K | 0.98× | |
| 05 | Victoria | ~600K | 0.95× | |
| 06 | Western Australia | ~200K | 0.86× | |
| 07 | New South Wales | ~600K | 0.81× | |
| 08 | Northern Territory | ~10K | 0.69× |
The strongest cross-interests of the Playground audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brisbane Kids | Event | 4.64× | ||
| 02 | Quality control | Business & Career | 3.80× | ||
| 03 | Trampoline | Sports | 2.22× | ||
| 04 | Children's television series | Movies & TV | 1.88× | ||
| 05 | Play (activity) | Travel & Leisure | 1.77× | ||
| 06 | Kindergarten | Kids & Family | 1.76× | ||
| 07 | Park | Travel & Leisure | 1.68× | ||
| 08 | Child care | Kids & Family | 1.63× | ||
| 09 | Kinship | Kids & Family | 1.62× | ||
| 10 | Forever New | Fashion & Accessoires | 1.59× | ||
| 11 | Doll | Kids & Family | 1.56× | ||
| 12 | Ticketek | Travel & Leisure | 1.54× | ||
| 13 | Primary education | Kids & Family | 1.54× | ||
| 14 | Taste.com.au | Food & Beverages | 1.54× | ||
| 15 | Mornington Peninsula | Travel & Leisure | 1.53× | ||
| 16 | Childbirth | Kids & Family | 1.52× | ||
| 17 | Developmental psychology | Health | 1.52× | ||
| 18 | Breastfeeding | Kids & Family | 1.52× | ||
| 19 | City Beach | Fashion & Accessoires | 1.51× | ||
| 20 | Just Jeans | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.31× | |
| Community Orientation | OPEN | 1.29× | |
| Price Sensitivity | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.96× | |
| Early Adopter Mentality | POWER | 1.00× | |
| Luxury Orientation | PREMIUM | 1.00× |
Playground has an estimated audience of 1,986,128 people in Australia, concentrated in New South Wales and Victoria.
66.7% of Playground fans are female, 33.3% are male, with an average age of 41.7 years.
Playground fans show strongest brand affinity for Ticketek (1.54×), Play (activity) (1.77×), and Child care (1.63×) over the country average.
Playground fans in Australia are most concentrated in New South Wales (reach ~600K), Victoria (reach ~600K), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Playground itself, the audience over-indexes on Play (activity) (1.77×), Child care (1.63×), Kindergarten (1.76×), and Park (1.68×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Playground. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.