A data profile of the people who buy, follow and care about City Beach in Australia — modelled from more than twelve digital signal sources. City Beach has an estimated audience of 1,970,297 people in Australia.
The average City Beach fan in Australia is 32.5 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Queensland, Western Australia.
Top brand affinities include Glue Store, Universal Store, Ally Fashion, with strongest over-indexing on Glue Store (16.49× the country average).
Demographically, the City Beach audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Extroversion, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical City Beach fan in Australia is more female, around 32.5 years old, with strong Extroversion tendencies and a notable affinity for Glue Store.
The key figures that characterise the City Beach profile in Australia.
73.9% are female, 26.1% are male, average age 32.5.
| Metric | Value |
|---|---|
| Female | 73.9% |
| Male | 26.1% |
| Average age | 32.5 |
| Estimated audience size | 1,970,297 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 7% |
of the worldwide City Beach audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 83.9% |
| United States | 6.3% |
| Germany | 3.0% |
Where the City Beach audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Western Australia | ~600K | 2.53× | |
| 02 | Queensland | ~700K | 1.50× | |
| 03 | New South Wales | ~700K | 1.04× | |
| 04 | Tasmania | ~40K | 0.83× | |
| 05 | Northern Territory | ~10K | 0.78× | |
| 06 | South Australia | ~80K | 0.50× | |
| 07 | Australian Capital Territory | ~20K | 0.45× | |
| 08 | Victoria | ~200K | 0.40× |
The strongest cross-interests of the City Beach audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Glue Store | Shopping | 16.49× | ||
| 02 | afends | Fashion & Accessoires | 13.17× | ||
| 03 | Ally Fashion | Fashion & Accessoires | 8.79× | ||
| 04 | Motel Rocks | Fashion & Accessoires | 8.26× | ||
| 05 | Hello Molly | Fashion & Accessoires | 7.67× | ||
| 06 | Sabo Skirt | Fashion & Accessoires | 6.37× | ||
| 07 | dotti | Fashion & Accessoires | 6.08× | ||
| 08 | Universal Store | Shopping | 5.98× | ||
| 09 | OZSALE | Shopping | 5.21× | ||
| 10 | Depop | Fashion & Accessoires | 5.12× | ||
| 11 | Sportsgirl | Fashion & Accessoires | 3.97× | ||
| 12 | Foot Locker | Shopping | 2.78× | ||
| 13 | JD Sports | Shopping | 2.76× | ||
| 14 | Forever New | Fashion & Accessoires | 2.60× | ||
| 15 | Rebel Sport | Sports | 2.12× | ||
| 16 | Cotton On | Fashion & Accessoires | 1.80× | ||
| 17 | The Australian | News | 1.77× | ||
| 18 | Big W | Shopping | 1.59× | ||
| 19 | Target Corporation | Shopping | 1.56× | ||
| 20 | Dresses | Fashion & Accessoires | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.64× | |
| Price Sensitivity | PREMIUM | 1.45× | |
| Creativity | OPEN | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.83× | |
| Need for Security | CONSERVATISM | 0.84× | |
| Travelling | THRILL | 0.85× |
City Beach's target market in Australia covers an estimated 1,970,297 people, concentrated in New South Wales and Queensland.
73.9% of the City Beach audience are female, 26.1% are male, with an average age of 32.5 years.
City Beach fans show strongest brand affinity for Glue Store (16.49×), Universal Store (5.98×), and Ally Fashion (8.79×) over the country average.
City Beach fans in Australia are most concentrated in New South Wales (reach ~700K), Queensland (reach ~700K), and Western Australia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond City Beach itself, the audience over-indexes on Universal Store (5.98×), Ally Fashion (8.79×), afends (13.17×), and Sportsgirl (3.97×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for City Beach. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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