A data profile of the people who buy, follow and care about Rebel Sport in Australia — modelled from more than twelve digital signal sources. Rebel Sport has an estimated audience of 3,178,904 people in Australia.
Rebel Sport has an estimated audience of 3,178,904 people in Australia. 50.6% are female, 49.4% are male, average age 37.5. Top brand affinities: Australia Post, Dan Murphy's, Westpac, Commonwealth Bank, FIFA World Cup.
Top brand affinities include Australia Post, Dan Murphy's, Westpac, with strongest over-indexing on Australia Post (2.52× the country average).
Demographically, the Rebel Sport audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Rebel Sport fan in Australia is balanced, around 37.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Australia Post.
The key figures that characterise the Rebel Sport profile in Australia.
50.6% are female, 49.4% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 37.5 |
| Estimated audience size | 3,178,904 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 26% | |
| 30-39 | 31% | |
| 40-49 | 27% | |
| 50+ | 4% |
of the worldwide Rebel Sport audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 96.3% |
| United States | 1.0% |
| Poland | 0.8% |
The strongest cross-interests of the Rebel Sport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Longchamp | Fashion & Accessoires | 5.62× | ||
| 02 | Canva | Technology & Electronics | 3.96× | ||
| 03 | Under Armour | Fashion & Accessoires | 3.43× | ||
| 04 | Mineral water | Food & Beverages | 3.20× | ||
| 05 | New Balance | Fashion & Accessoires | 2.70× | ||
| 06 | Australia Post | Business & Career | 2.52× | ||
| 07 | Foot Locker | Shopping | 2.48× | ||
| 08 | ASICS | Fashion & Accessoires | 2.46× | ||
| 09 | JD Sports | Shopping | 2.45× | ||
| 10 | Birkenstock | Fashion & Accessoires | 2.41× | ||
| 11 | TK Maxx | Shopping | 2.27× | ||
| 12 | Westpac | Business & Career | 2.13× | ||
| 13 | Dan Murphy's | Food & Beverages | 2.12× | ||
| 14 | City Beach | Fashion & Accessoires | 2.12× | ||
| 15 | Commonwealth Bank | Business & Career | 1.85× | ||
| 16 | Telstra | Technology & Electronics | 1.81× | ||
| 17 | Brewing | Food & Beverages | 1.67× | ||
| 18 | FIFA World Cup | Sports | 1.55× | ||
| 19 | Subway | Food & Beverages | 1.54× | ||
| 20 | Discount stores | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.27× | |
| Indulgence | JOY | 1.22× | |
| Travelling | THRILL | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.72× | |
| Sustainability | BALANCE | 0.74× | |
| Design Affinity | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Rebel Sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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