A data profile of the people who buy, follow and care about JD Sports in Australia — modelled from more than twelve digital signal sources. JD Sports has an estimated audience of 2,871,518 people in Australia.
The average JD Sports fan in Australia is 33.5 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Foot Locker, Rebel Sport, Team sport, with strongest over-indexing on Foot Locker (3.98× the country average).
Demographically, the JD Sports audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as Price Sensitivity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical JD Sports fan in Australia is balanced, around 33.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Foot Locker.
The key figures that characterise the JD Sports profile in Australia.
51.0% are female, 49.0% are male, average age 33.5.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 33.5 |
| Estimated audience size | 2,871,518 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide JD Sports audience comes from Australia.
| Country | Share |
|---|---|
| United Kingdom | 28.1% |
| United States | 13.3% |
| France | 9.5% |
Where the JD Sports audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New South Wales | ~1M | 1.20× | |
| 02 | Western Australia | ~400K | 1.17× | |
| 03 | Victoria | ~900K | 1.11× | |
| 04 | Tasmania | ~70K | 1.06× | |
| 05 | South Australia | ~200K | 1.00× | |
| 06 | Queensland | ~600K | 0.91× | |
| 07 | Northern Territory | ~20K | 0.81× | |
| 08 | Australian Capital Territory | ~50K | 0.76× |
The strongest cross-interests of the JD Sports audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Silver coin | Business & Career | 6.49× | ||
| 02 | Queens Park Rangers F.C. | Sports | 6.26× | ||
| 03 | Foot Locker | Shopping | 3.98× | ||
| 04 | French hip hop | Music & Radio | 2.74× | ||
| 05 | City Beach | Fashion & Accessoires | 2.69× | ||
| 06 | Rebel Sport | Sports | 2.45× | ||
| 07 | Sneakers (footwear) | Fashion & Accessoires | 2.05× | ||
| 08 | ASICS | Fashion & Accessoires | 1.97× | ||
| 09 | Sneaker collecting | Fashion & Accessoires | 1.96× | ||
| 10 | Adidas | Fashion & Accessoires | 1.79× | ||
| 11 | Sports equipment | Sports | 1.77× | ||
| 12 | UEFA Champions League | Sports | 1.73× | ||
| 13 | New Balance | Fashion & Accessoires | 1.73× | ||
| 14 | Streetwear | Fashion & Accessoires | 1.66× | ||
| 15 | Team sport | Sports | 1.64× | ||
| 16 | Nike | Fashion & Accessoires | 1.63× | ||
| 17 | Manchester United F.C. | Sports | 1.59× | ||
| 18 | Sportswear (activewear) | Fashion & Accessoires | 1.57× | ||
| 19 | NBA | Sports | 1.51× | ||
| 20 | Personal trainer | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.24× | |
| Extroversion | THRILL | 1.20× | |
| Early Adopter Mentality | POWER | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.89× | |
| Sustainability | BALANCE | 0.91× | |
| Pet Ownership | JOY | 0.93× |
JD Sports's target market in Australia covers an estimated 2,871,518 people, concentrated in New South Wales and Victoria.
51.0% of the JD Sports audience are female, 49.0% are male, with an average age of 33.5 years.
JD Sports fans show strongest brand affinity for Foot Locker (3.98×), Rebel Sport (2.45×), and Team sport (1.64×) over the country average.
JD Sports fans in Australia are most concentrated in New South Wales (reach ~1M), Victoria (reach ~900K), and Queensland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond JD Sports itself, the audience over-indexes on Rebel Sport (2.45×), Team sport (1.64×), Sneakers (footwear) (2.05×), and NBA (1.51×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for JD Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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