A data profile of the people who buy, follow and care about JD Sports in Netherlands — modelled from more than twelve digital signal sources. JD Sports has an estimated audience of 1,872,567 people in Netherlands.
The average JD Sports fan in Netherlands is 35.2 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Foot Locker, Nederlandse Omroep Stichting, Queens Park Rangers F.C., with strongest over-indexing on Foot Locker (4.51× the country average).
Demographically, the JD Sports audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Patriotism, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical JD Sports fan in Netherlands is more female, around 35.2 years old, with strong Patriotism tendencies and a notable affinity for Foot Locker.
The key figures that characterise the JD Sports profile in Netherlands.
59.8% are female, 40.2% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 35.2 |
| Estimated audience size | 1,872,567 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 13% |
of the worldwide JD Sports audience comes from Netherlands.
| Country | Share |
|---|---|
| United Kingdom | 28.1% |
| United States | 13.3% |
| France | 9.5% |
Where the JD Sports audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Zuid-Holland | ~700K | 1.64× | |
| 02 | North Holland | ~500K | 1.37× | |
| 03 | Flevoland | ~60K | 1.21× | |
| 04 | North Brabant | ~300K | 1.04× | |
| 05 | Gelderland | ~200K | 1.02× | |
| 06 | Overijssel | ~100K | 0.93× | |
| 07 | Limburg | ~100K | 0.88× | |
| 08 | Drenthe | ~50K | 0.80× | |
| 09 | Friesland | ~60K | 0.79× | |
| 10 | Groningen | ~50K | 0.72× | |
| 11 | Zeeland | ~20K | 0.62× |
The strongest cross-interests of the JD Sports audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Queens Park Rangers F.C. | Sports | 7.10× | ||
| 02 | Foot Locker | Shopping | 4.51× | ||
| 03 | Greater Manchester | Travel & Leisure | 4.33× | ||
| 04 | Paris Saint-Germain | Sports | 2.38× | ||
| 05 | Stradivarius | Shopping | 2.12× | ||
| 06 | Galatasaray S.K. | Sports | 2.07× | ||
| 07 | Nike | Fashion & Accessoires | 2.02× | ||
| 08 | Gymshark | Sports | 1.97× | ||
| 09 | New Balance | Fashion & Accessoires | 1.91× | ||
| 10 | Adidas | Fashion & Accessoires | 1.89× | ||
| 11 | Sportswear (activewear) | Fashion & Accessoires | 1.81× | ||
| 12 | Streetwear | Fashion & Accessoires | 1.76× | ||
| 13 | Sneakers (footwear) | Fashion & Accessoires | 1.75× | ||
| 14 | Omoda | Shopping | 1.68× | ||
| 15 | Sports equipment | Sports | 1.68× | ||
| 16 | Uniqlo | Shopping | 1.67× | ||
| 17 | Johan Derksen | Sports | 1.55× | ||
| 18 | Nederlandse Omroep Stichting | News | 1.52× | ||
| 19 | Real Madrid C.F. | Sports | 1.52× | ||
| 20 | Hilversum | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.10× | |
| Design Affinity | PREMIUM | 1.18× | |
| Early Adopter Mentality | POWER | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.46× | |
| Price Sensitivity | PREMIUM | 0.64× | |
| Need for Security | CONSERVATISM | 0.74× |
JD Sports's target market in Netherlands covers an estimated 1,872,567 people, concentrated in Zuid-Holland and North Holland.
59.8% of the JD Sports audience are female, 40.2% are male, with an average age of 35.2 years.
JD Sports fans show strongest brand affinity for Foot Locker (4.51×), Nederlandse Omroep Stichting (1.52×), and Queens Park Rangers F.C. (7.1×) over the country average.
JD Sports fans in Netherlands are most concentrated in Zuid-Holland (reach ~700K), North Holland (reach ~500K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond JD Sports itself, the audience over-indexes on Nederlandse Omroep Stichting (1.52×), Queens Park Rangers F.C. (7.1×), Nike (2.02×), and Adidas (1.89×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for JD Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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