A data profile of the people who buy, follow and care about Hilversum in Netherlands — modelled from more than twelve digital signal sources. Hilversum has an estimated audience of 2,172,546 people in Netherlands.
The average Hilversum fan in Netherlands is 39.9 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, Gelderland.
Top brand affinities include Shopping and fashion, Voetbalprimeur, voetbalzone, with strongest over-indexing on Shopping and fashion (2.3× the country average).
Demographically, the Hilversum audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Spirituality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Hilversum fan in Netherlands is more female, around 39.9 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Hilversum profile in Netherlands.
56.8% are female, 43.2% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 39.9 |
| Estimated audience size | 2,172,546 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 21% |
of the worldwide Hilversum audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 90.4% |
| Germany | 3.7% |
| Belgium | 2.3% |
Where the Hilversum audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~1M | 2.62× | |
| 02 | Flevoland | ~100K | 1.78× | |
| 03 | Gelderland | ~300K | 1.05× | |
| 04 | Zuid-Holland | ~500K | 0.90× | |
| 05 | Overijssel | ~100K | 0.74× | |
| 06 | North Brabant | ~300K | 0.73× | |
| 07 | Friesland | ~50K | 0.65× | |
| 08 | Drenthe | ~40K | 0.60× | |
| 09 | Groningen | ~40K | 0.57× | |
| 10 | Limburg | ~70K | 0.51× |
The strongest cross-interests of the Hilversum audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Arsenal F.C. | Sports | 2.43× | ||
| 02 | Shopping and fashion | Shopping | 2.30× | ||
| 03 | Voetbal International | Sports | 2.30× | ||
| 04 | Eredivisie | Sports | 2.30× | ||
| 05 | Game consoles | Technology & Electronics | 2.30× | ||
| 06 | Sunweb | Travel & Leisure | 2.30× | ||
| 07 | Real estate broker | Home & Garden | 2.30× | ||
| 08 | Virgil van Dijk | Sports | 2.30× | ||
| 09 | FC Bayern Munich | Sports | 2.30× | ||
| 10 | Paris Saint-Germain | Sports | 2.28× | ||
| 11 | McLaren | Cars & Mobility | 2.23× | ||
| 12 | Voetbalprimeur | Sports | 2.20× | ||
| 13 | voetbalzone | Sports | 2.06× | ||
| 14 | Gymnastics | Sports | 1.93× | ||
| 15 | Tabloid (newspaper format) | Literature | 1.90× | ||
| 16 | Used Cars | Cars & Mobility | 1.77× | ||
| 17 | Bol.com | Shopping | 1.68× | ||
| 18 | Motorsport | Cars & Mobility | 1.65× | ||
| 19 | Go Ahead Eagles | Sports | 1.61× | ||
| 20 | Online newspaper | News | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.32× | |
| Patriotism | CONSERVATISM | 1.32× | |
| Need for Security | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.61× | |
| Design Affinity | PREMIUM | 0.72× | |
| Extroversion | THRILL | 0.76× |
Hilversum has an estimated audience of 2,172,546 people in Netherlands, concentrated in North Holland and Zuid-Holland.
56.8% of Hilversum fans are female, 43.2% are male, with an average age of 39.9 years.
Hilversum fans show strongest brand affinity for Shopping and fashion (2.3×), Voetbalprimeur (2.2×), and voetbalzone (2.06×) over the country average.
Hilversum fans in Netherlands are most concentrated in North Holland (reach ~1M), Zuid-Holland (reach ~500K), and Gelderland (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Hilversum itself, the audience over-indexes on Voetbalprimeur (2.2×), voetbalzone (2.06×), Voetbal International (2.3×), and Eredivisie (2.3×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Hilversum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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