A data profile of the people who buy, follow and care about Motorsport in Netherlands — modelled from more than twelve digital signal sources. Motorsport has an estimated audience of 1,855,477 people in Netherlands.
The average Motorsport fan in Netherlands is 40.8 years old, more male, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Max Verstappen, Feyenoord, PSV Eindhoven, with strongest over-indexing on Max Verstappen (1.83× the country average).
Demographically, the Motorsport audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Motorsport fan in Netherlands is more male, around 40.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Max Verstappen.
The key figures that characterise the Motorsport profile in Netherlands.
33.6% are female, 66.4% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 33.6% |
| Male | 66.4% |
| Average age | 40.8 |
| Estimated audience size | 1,855,477 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Motorsport audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 18.5% |
| Italy | 5.9% |
| Japan | 4.8% |
Where the Motorsport audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Drenthe | ~100K | 1.97× | |
| 02 | Friesland | ~100K | 1.57× | |
| 03 | Limburg | ~200K | 1.53× | |
| 04 | Overijssel | ~100K | 1.02× | |
| 05 | Groningen | ~60K | 1.00× | |
| 06 | Gelderland | ~200K | 0.97× | |
| 07 | North Brabant | ~300K | 0.93× | |
| 08 | Zuid-Holland | ~400K | 0.86× | |
| 09 | North Holland | ~300K | 0.85× | |
| 10 | Flevoland | ~40K | 0.68× | |
| 11 | Zeeland | ~20K | 0.40× | |
| 12 | Utrecht | ~50K | 0.36× |
The strongest cross-interests of the Motorsport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Custom motorcycle | Cars & Mobility | 3.40× | ||
| 02 | Motorcycle racing | Cars & Mobility | 3.32× | ||
| 03 | Engine | Cars & Mobility | 3.04× | ||
| 04 | Oscar Piastri | Sports | 2.61× | ||
| 05 | Motor vehicle | Cars & Mobility | 2.46× | ||
| 06 | Red Bull Racing | Sports | 2.41× | ||
| 07 | Formula One | Sports | 2.01× | ||
| 08 | Transport | Cars & Mobility | 1.88× | ||
| 09 | PSV Eindhoven | Sports | 1.85× | ||
| 10 | Max Verstappen | Sports | 1.83× | ||
| 11 | Voetbalprimeur | Sports | 1.82× | ||
| 12 | AutoScout24 | Cars & Mobility | 1.81× | ||
| 13 | voetbalzone | Sports | 1.80× | ||
| 14 | Automobiles | Cars & Mobility | 1.73× | ||
| 15 | Ziggo | Technology & Electronics | 1.66× | ||
| 16 | Feyenoord | Sports | 1.65× | ||
| 17 | Nederlandse Omroep Stichting | News | 1.65× | ||
| 18 | Soccer | Sports | 1.55× | ||
| 19 | Vehicles | Cars & Mobility | 1.54× | ||
| 20 | TikTok | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.60× | |
| Social Media Usage | JOY | 1.44× | |
| Price Sensitivity | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.72× | |
| Individualism | JOY | 0.89× | |
| Early Adopter Mentality | POWER | 0.94× |
Motorsport has an estimated audience of 1,855,477 people in Netherlands, concentrated in Zuid-Holland and North Holland.
33.6% of Motorsport fans are female, 66.4% are male, with an average age of 40.8 years.
Motorsport fans show strongest brand affinity for Max Verstappen (1.83×), Feyenoord (1.65×), and PSV Eindhoven (1.85×) over the country average.
Motorsport fans in Netherlands are most concentrated in Zuid-Holland (reach ~400K), North Holland (reach ~300K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Motorsport itself, the audience over-indexes on Feyenoord (1.65×), PSV Eindhoven (1.85×), Formula One (2.01×), and Voetbalprimeur (1.82×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Motorsport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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