A data profile of the people who buy, follow and care about Red Bull Racing in Netherlands — modelled from more than twelve digital signal sources. Red Bull Racing has an estimated audience of 2,382,374 people in Netherlands.
The average Red Bull Racing fan in Netherlands is 41.0 years old, more male, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, Gelderland.
Top brand affinities include Max Verstappen, Formula One, PSV Eindhoven, with strongest over-indexing on Max Verstappen (3.01× the country average).
Demographically, the Red Bull Racing audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Social Media Usage, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Red Bull Racing fan in Netherlands is more male, around 41.0 years old, with strong Social Media Usage tendencies and a notable affinity for Max Verstappen.
The key figures that characterise the Red Bull Racing profile in Netherlands.
37.2% are female, 62.8% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 37.2% |
| Male | 62.8% |
| Average age | 41.0 |
| Estimated audience size | 2,382,374 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Red Bull Racing audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 15.0% |
| Netherlands | 10.5% |
| United Kingdom | 8.0% |
Where the Red Bull Racing audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Limburg | ~300K | 1.80× | |
| 02 | Drenthe | ~100K | 1.31× | |
| 03 | Gelderland | ~400K | 1.26× | |
| 04 | North Brabant | ~400K | 1.16× | |
| 05 | Overijssel | ~200K | 1.04× | |
| 06 | Friesland | ~90K | 0.99× | |
| 07 | Groningen | ~70K | 0.89× | |
| 08 | Flevoland | ~50K | 0.82× | |
| 09 | Zuid-Holland | ~400K | 0.79× | |
| 10 | Zeeland | ~40K | 0.71× | |
| 11 | North Holland | ~300K | 0.65× | |
| 12 | Utrecht | ~100K | 0.57× |
The strongest cross-interests of the Red Bull Racing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italy national football team | Sports | 5.56× | ||
| 02 | Fernando Alonso | Sports | 5.19× | ||
| 03 | Charles Leclerc | Sports | 4.54× | ||
| 04 | Scuderia Ferrari | Sports | 4.31× | ||
| 05 | George Russell | Sports | 4.17× | ||
| 06 | Toto Wolff | Sports | 3.75× | ||
| 07 | Lando Norris | Sports | 3.68× | ||
| 08 | McLaren | Cars & Mobility | 3.37× | ||
| 09 | Oscar Piastri | Sports | 3.36× | ||
| 10 | Formula One | Sports | 3.33× | ||
| 11 | Eredivisie | Sports | 3.30× | ||
| 12 | Johan Cruijff ArenA | Sports | 3.18× | ||
| 13 | Voetbal International | Sports | 3.06× | ||
| 14 | Max Verstappen | Sports | 3.01× | ||
| 15 | Motorcycle racing | Cars & Mobility | 2.81× | ||
| 16 | PSV Eindhoven | Sports | 2.52× | ||
| 17 | Autoweek | Cars & Mobility | 2.38× | ||
| 18 | Voetbalprimeur | Sports | 2.26× | ||
| 19 | voetbalzone | Sports | 2.04× | ||
| 20 | Feyenoord | Sports | 2.01× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.41× | |
| Urban Lifestyle | OPEN | 1.00× | |
| Price Sensitivity | PREMIUM | 0.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.36× | |
| Need for Security | CONSERVATISM | 0.38× | |
| Healthy Lifestyle | BALANCE | 0.43× |
Red Bull Racing has an estimated audience of 2,382,374 people in Netherlands, concentrated in Zuid-Holland and North Brabant.
37.2% of Red Bull Racing fans are female, 62.8% are male, with an average age of 41.0 years.
Red Bull Racing fans show strongest brand affinity for Max Verstappen (3.01×), Formula One (3.33×), and PSV Eindhoven (2.52×) over the country average.
Red Bull Racing fans in Netherlands are most concentrated in Zuid-Holland (reach ~400K), North Brabant (reach ~400K), and Gelderland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Red Bull Racing itself, the audience over-indexes on Formula One (3.33×), PSV Eindhoven (2.52×), Feyenoord (2.01×), and George Russell (4.17×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Red Bull Racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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