A data profile of the people who buy, follow and care about Sneakers (footwear) in Netherlands — modelled from more than twelve digital signal sources. Sneakers (footwear) has an estimated audience of 2,270,972 people in Netherlands.
The average Sneakers (footwear) fan in Netherlands is 39.3 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Voetbalprimeur, Jumbo (supermarket), Albert Heijn, with strongest over-indexing on Voetbalprimeur (1.99× the country average).
Demographically, the Sneakers (footwear) audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Sneakers (footwear) fan in Netherlands is more female, around 39.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Voetbalprimeur.
The key figures that characterise the Sneakers (footwear) profile in Netherlands.
61.0% are female, 39.0% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 39.3 |
| Estimated audience size | 2,270,972 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Sneakers (footwear) audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 8.5% |
| China | 5.2% |
Where the Sneakers (footwear) audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Brabant | ~400K | 1.24× | |
| 02 | North Holland | ~500K | 1.21× | |
| 03 | Overijssel | ~200K | 1.19× | |
| 04 | Gelderland | ~300K | 1.18× | |
| 05 | Zuid-Holland | ~600K | 1.09× | |
| 06 | Limburg | ~100K | 0.97× | |
| 07 | Utrecht | ~200K | 0.93× | |
| 08 | Friesland | ~80K | 0.91× | |
| 09 | Drenthe | ~60K | 0.86× | |
| 10 | Groningen | ~70K | 0.85× | |
| 11 | Flevoland | ~50K | 0.83× | |
| 12 | Zeeland | ~40K | 0.78× |
The strongest cross-interests of the Sneakers (footwear) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sunweb | Travel & Leisure | 3.27× | ||
| 02 | Sneaker collecting | Fashion & Accessoires | 2.89× | ||
| 03 | Deal of the day | Shopping | 2.64× | ||
| 04 | Mango | Shopping | 2.54× | ||
| 05 | New Balance | Fashion & Accessoires | 2.48× | ||
| 06 | Black Friday (shopping) | Shopping | 2.40× | ||
| 07 | Drop shipping | Shopping | 2.07× | ||
| 08 | Voetbalprimeur | Sports | 1.99× | ||
| 09 | Streetwear | Fashion & Accessoires | 1.99× | ||
| 10 | Voetbal International | Sports | 1.97× | ||
| 11 | voetbalzone | Sports | 1.89× | ||
| 12 | Nike | Fashion & Accessoires | 1.89× | ||
| 13 | Bol.com | Shopping | 1.83× | ||
| 14 | Internet & Social Media | 1.67× | |||
| 15 | TUI | Travel & Leisure | 1.63× | ||
| 16 | Trousers | Fashion & Accessoires | 1.60× | ||
| 17 | Albert Heijn | Shopping | 1.56× | ||
| 18 | Hornbach | Shopping | 1.53× | ||
| 19 | Jumbo (supermarket) | Shopping | 1.52× | ||
| 20 | Hair products | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.43× | |
| Indulgence | JOY | 1.35× | |
| Patriotism | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.83× | |
| Community Orientation | OPEN | 0.84× | |
| Tradition | CONSERVATISM | 0.86× |
Sneakers (footwear) has an estimated audience of 2,270,972 people in Netherlands, concentrated in Zuid-Holland and North Holland.
61.0% of Sneakers (footwear) fans are female, 39.0% are male, with an average age of 39.3 years.
Sneakers (footwear) fans show strongest brand affinity for Voetbalprimeur (1.99×), Jumbo (supermarket) (1.52×), and Albert Heijn (1.56×) over the country average.
Sneakers (footwear) fans in Netherlands are most concentrated in Zuid-Holland (reach ~600K), North Holland (reach ~500K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Sneakers (footwear) itself, the audience over-indexes on Jumbo (supermarket) (1.52×), Albert Heijn (1.56×), WhatsApp (1.67×), and Bol.com (1.83×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Sneakers (footwear). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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