A data profile of the people who buy, follow and care about Nike in Netherlands — modelled from more than twelve digital signal sources. Nike has an estimated audience of 2,244,244 people in Netherlands.
The average Nike fan in Netherlands is 35.7 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include FIFA World Cup, Adidas, JD Sports, with strongest over-indexing on FIFA World Cup (1.69× the country average).
Demographically, the Nike audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Patriotism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Nike fan in Netherlands is balanced, around 35.7 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Nike profile in Netherlands.
51.7% are female, 48.3% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 35.7 |
| Estimated audience size | 2,244,244 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 12% |
of the worldwide Nike audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 9.6% |
| Germany | 6.1% |
Where the Nike audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~500K | 1.16× | |
| 02 | Flevoland | ~70K | 1.16× | |
| 03 | Gelderland | ~300K | 1.10× | |
| 04 | Zuid-Holland | ~600K | 1.08× | |
| 05 | Limburg | ~200K | 1.08× | |
| 06 | North Brabant | ~400K | 1.05× | |
| 07 | Overijssel | ~200K | 1.05× | |
| 08 | Friesland | ~80K | 0.92× | |
| 09 | Drenthe | ~60K | 0.91× | |
| 10 | Zeeland | ~40K | 0.88× | |
| 11 | Groningen | ~60K | 0.81× | |
| 12 | Utrecht | ~100K | 0.80× |
The strongest cross-interests of the Nike audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sneaker collecting | Fashion & Accessoires | 2.42× | ||
| 02 | JD Sports | Shopping | 2.14× | ||
| 03 | Adidas | Fashion & Accessoires | 2.00× | ||
| 04 | Manchester City F.C. | Sports | 1.96× | ||
| 05 | Sneakers (footwear) | Fashion & Accessoires | 1.89× | ||
| 06 | Bershka | Shopping | 1.86× | ||
| 07 | Streetwear | Fashion & Accessoires | 1.84× | ||
| 08 | New Balance | Fashion & Accessoires | 1.82× | ||
| 09 | UEFA Europa League | Sports | 1.81× | ||
| 10 | Liverpool F.C. | Sports | 1.80× | ||
| 11 | Loavies | Fashion & Accessoires | 1.75× | ||
| 12 | ASICS | Fashion & Accessoires | 1.72× | ||
| 13 | FIFA World Cup | Sports | 1.69× | ||
| 14 | Louis Vuitton | Fashion & Accessoires | 1.67× | ||
| 15 | Premier League | Sports | 1.66× | ||
| 16 | Gucci | Fashion & Accessoires | 1.66× | ||
| 17 | Manchester United F.C. | Sports | 1.65× | ||
| 18 | UEFA Champions League | Sports | 1.59× | ||
| 19 | Electro (music) | Music & Radio | 1.58× | ||
| 20 | FIFA World Cup 2026 | Sports | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.54× | |
| Travelling | THRILL | 1.00× | |
| Price Sensitivity | PREMIUM | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.65× | |
| Early Adopter Mentality | POWER | 0.81× | |
| Healthy Lifestyle | BALANCE | 0.85× |
Nike's target market in Netherlands covers an estimated 2,244,244 people, concentrated in Zuid-Holland and North Holland.
51.7% of the Nike audience are female, 48.3% are male, with an average age of 35.7 years.
Nike fans show strongest brand affinity for FIFA World Cup (1.69×), Adidas (2.0×), and JD Sports (2.14×) over the country average.
Nike fans in Netherlands are most concentrated in Zuid-Holland (reach ~600K), North Holland (reach ~500K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Nike itself, the audience over-indexes on Adidas (2.0×), JD Sports (2.14×), UEFA Champions League (1.59×), and Sneakers (footwear) (1.89×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Nike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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