A data profile of the people who buy, follow and care about Streetwear in Netherlands — modelled from more than twelve digital signal sources. Streetwear has an estimated audience of 1,844,406 people in Netherlands.
The average Streetwear fan in Netherlands is 36.4 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Netherlands, FIFA World Cup, TikTok, with strongest over-indexing on Netherlands (1.81× the country average).
Demographically, the Streetwear audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Patriotism, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Streetwear fan in Netherlands is more female, around 36.4 years old, with strong Patriotism tendencies and a notable affinity for Netherlands.
The key figures that characterise the Streetwear profile in Netherlands.
55.5% are female, 44.5% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 36.4 |
| Estimated audience size | 1,844,406 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 15% |
of the worldwide Streetwear audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 18.3% |
| China | 9.7% |
| Japan | 9.4% |
Where the Streetwear audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flevoland | ~60K | 1.20× | |
| 02 | Zuid-Holland | ~500K | 1.17× | |
| 03 | North Holland | ~400K | 1.16× | |
| 04 | Overijssel | ~200K | 1.15× | |
| 05 | North Brabant | ~300K | 1.13× | |
| 06 | Gelderland | ~300K | 1.10× | |
| 07 | Limburg | ~100K | 1.05× | |
| 08 | Friesland | ~70K | 0.97× | |
| 09 | Groningen | ~60K | 0.92× | |
| 10 | Drenthe | ~50K | 0.86× | |
| 11 | Zeeland | ~30K | 0.78× | |
| 12 | Utrecht | ~100K | 0.73× |
The strongest cross-interests of the Streetwear audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Urban Outfitters | Shopping | 2.65× | ||
| 02 | New Balance | Fashion & Accessoires | 2.62× | ||
| 03 | Nike | Fashion & Accessoires | 2.47× | ||
| 04 | Zara | Shopping | 2.20× | ||
| 05 | Louis Vuitton | Fashion & Accessoires | 2.19× | ||
| 06 | Designer clothing | Fashion & Accessoires | 2.13× | ||
| 07 | Sports equipment | Sports | 2.11× | ||
| 08 | Sneakers (footwear) | Fashion & Accessoires | 1.99× | ||
| 09 | Adidas | Fashion & Accessoires | 1.99× | ||
| 10 | FIFA World Cup | Sports | 1.89× | ||
| 11 | Drop shipping | Shopping | 1.87× | ||
| 12 | Sportswear (activewear) | Fashion & Accessoires | 1.85× | ||
| 13 | Netherlands | Travel & Leisure | 1.81× | ||
| 14 | H&M | Shopping | 1.79× | ||
| 15 | Self-awareness | Health | 1.70× | ||
| 16 | Men's clothing | Fashion & Accessoires | 1.67× | ||
| 17 | Team sport | Sports | 1.65× | ||
| 18 | UEFA Champions League | Sports | 1.62× | ||
| 19 | TikTok | Internet & Social Media | 1.61× | ||
| 20 | Footwear | Fashion & Accessoires | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.65× | |
| Indulgence | JOY | 1.32× | |
| Healthy Lifestyle | BALANCE | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.57× | |
| Need for Security | CONSERVATISM | 0.58× | |
| Urban Lifestyle | OPEN | 0.63× |
Streetwear has an estimated audience of 1,844,406 people in Netherlands, concentrated in Zuid-Holland and North Holland.
55.5% of Streetwear fans are female, 44.5% are male, with an average age of 36.4 years.
Streetwear fans show strongest brand affinity for Netherlands (1.81×), FIFA World Cup (1.89×), and TikTok (1.61×) over the country average.
Streetwear fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), North Holland (reach ~400K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Streetwear itself, the audience over-indexes on FIFA World Cup (1.89×), TikTok (1.61×), H&M (1.79×), and Zara (2.2×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Streetwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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