A data profile of the people who buy, follow and care about Adidas in Netherlands — modelled from more than twelve digital signal sources. Adidas has an estimated audience of 2,202,850 people in Netherlands.
The average Adidas fan in Netherlands is 36.4 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include FIFA World Cup, Nike, JD Sports, with strongest over-indexing on FIFA World Cup (1.52× the country average).
Demographically, the Adidas audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Patriotism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Adidas fan in Netherlands is balanced, around 36.4 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Adidas profile in Netherlands.
54.4% are female, 45.6% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 36.4 |
| Estimated audience size | 2,202,850 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 14% |
of the worldwide Adidas audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 15.0% |
| Japan | 7.4% |
| Germany | 5.8% |
Where the Adidas audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~500K | 1.28× | |
| 02 | Zuid-Holland | ~600K | 1.19× | |
| 03 | Flevoland | ~70K | 1.10× | |
| 04 | Gelderland | ~300K | 1.08× | |
| 05 | North Brabant | ~400K | 1.05× | |
| 06 | Overijssel | ~200K | 1.02× | |
| 07 | Limburg | ~200K | 1.02× | |
| 08 | Friesland | ~80K | 0.94× | |
| 09 | Drenthe | ~60K | 0.86× | |
| 10 | Utrecht | ~100K | 0.85× | |
| 11 | Zeeland | ~40K | 0.83× | |
| 12 | Groningen | ~60K | 0.79× |
The strongest cross-interests of the Adidas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | JD Sports | Shopping | 1.98× | ||
| 02 | Nike | Fashion & Accessoires | 1.83× | ||
| 03 | G-Star Raw | Fashion & Accessoires | 1.83× | ||
| 04 | Stone Island | Fashion & Accessoires | 1.75× | ||
| 05 | Manchester City F.C. | Sports | 1.70× | ||
| 06 | Sneaker collecting | Fashion & Accessoires | 1.70× | ||
| 07 | A.C. Milan | Sports | 1.70× | ||
| 08 | La Liga | Sports | 1.66× | ||
| 09 | Bershka | Shopping | 1.65× | ||
| 10 | Sneakers (footwear) | Fashion & Accessoires | 1.64× | ||
| 11 | UEFA Europa League | Sports | 1.61× | ||
| 12 | Lifestyle brand | Fashion & Accessoires | 1.59× | ||
| 13 | Loavies | Fashion & Accessoires | 1.57× | ||
| 14 | Liverpool F.C. | Sports | 1.57× | ||
| 15 | ASICS | Fashion & Accessoires | 1.55× | ||
| 16 | Juventus F.C. | Sports | 1.54× | ||
| 17 | Serie A | Sports | 1.53× | ||
| 18 | FIFA World Cup | Sports | 1.52× | ||
| 19 | Premier League | Sports | 1.51× | ||
| 20 | Chelsea F.C. | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.15× | |
| Travelling | THRILL | 0.97× | |
| Social Media Usage | JOY | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.73× | |
| Early Adopter Mentality | POWER | 0.76× | |
| Design Affinity | PREMIUM | 0.76× |
Adidas's target market in Netherlands covers an estimated 2,202,850 people, concentrated in Zuid-Holland and North Holland.
54.4% of the Adidas audience are female, 45.6% are male, with an average age of 36.4 years.
Adidas fans show strongest brand affinity for FIFA World Cup (1.52×), Nike (1.83×), and JD Sports (1.98×) over the country average.
Adidas fans in Netherlands are most concentrated in Zuid-Holland (reach ~600K), North Holland (reach ~500K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Adidas itself, the audience over-indexes on Nike (1.83×), JD Sports (1.98×), Sneakers (footwear) (1.64×), and Premier League (1.51×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Adidas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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