A data profile of the people who buy, follow and care about Sports equipment in Netherlands — modelled from more than twelve digital signal sources. Sports equipment has an estimated audience of 1,706,170 people in Netherlands.
The average Sports equipment fan in Netherlands is 41.5 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Kruidvat, Drop shipping, Hobby, with strongest over-indexing on Kruidvat (1.57× the country average).
Demographically, the Sports equipment audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Sports Activity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Sports equipment fan in Netherlands is balanced, around 41.5 years old, with strong Sports Activity tendencies and a notable affinity for Kruidvat.
The key figures that characterise the Sports equipment profile in Netherlands.
53.6% are female, 46.4% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 41.5 |
| Estimated audience size | 1,706,170 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 22% |
of the worldwide Sports equipment audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 28.7% |
| United Kingdom | 7.3% |
| Italy | 5.7% |
Where the Sports equipment audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~400K | 1.32× | |
| 02 | Zuid-Holland | ~400K | 1.05× | |
| 03 | Flevoland | ~50K | 1.04× | |
| 04 | Zeeland | ~40K | 1.04× | |
| 05 | Drenthe | ~50K | 1.03× | |
| 06 | Friesland | ~60K | 1.00× | |
| 07 | Groningen | ~60K | 0.98× | |
| 08 | Limburg | ~100K | 0.97× | |
| 09 | Overijssel | ~100K | 0.96× | |
| 10 | North Brabant | ~300K | 0.95× | |
| 11 | Gelderland | ~200K | 0.93× | |
| 12 | Utrecht | ~100K | 0.93× |
The strongest cross-interests of the Sports equipment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Standup paddleboarding | Sports | 3.63× | ||
| 02 | Bershka | Shopping | 3.25× | ||
| 03 | ASICS | Fashion & Accessoires | 2.31× | ||
| 04 | Drop shipping | Shopping | 2.28× | ||
| 05 | Deal of the day | Shopping | 2.26× | ||
| 06 | Alpine skiing | Sports | 2.16× | ||
| 07 | Streetwear | Fashion & Accessoires | 2.11× | ||
| 08 | Hobby | Home & Garden | 1.93× | ||
| 09 | Sunglasses | Fashion & Accessoires | 1.93× | ||
| 10 | Tattoos | Fashion & Accessoires | 1.68× | ||
| 11 | Etos | Health | 1.66× | ||
| 12 | Trousers | Fashion & Accessoires | 1.63× | ||
| 13 | Ryanair | Travel & Leisure | 1.62× | ||
| 14 | Walking | Sports | 1.58× | ||
| 15 | Kruidvat | Shopping | 1.57× | ||
| 16 | Voetbal International | Sports | 1.56× | ||
| 17 | voetbalzone | Sports | 1.55× | ||
| 18 | Veganism | Food & Beverages | 1.54× | ||
| 19 | Comedy movies | Movies & TV | 1.53× | ||
| 20 | Rock music | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.67× | |
| Extroversion | THRILL | 1.49× | |
| Individualism | JOY | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.62× | |
| Community Orientation | OPEN | 0.66× | |
| Spirituality | BALANCE | 0.77× |
Sports equipment has an estimated audience of 1,706,170 people in Netherlands, concentrated in Zuid-Holland and North Holland.
53.6% of Sports equipment fans are female, 46.4% are male, with an average age of 41.5 years.
Sports equipment fans show strongest brand affinity for Kruidvat (1.57×), Drop shipping (2.28×), and Hobby (1.93×) over the country average.
Sports equipment fans in Netherlands are most concentrated in Zuid-Holland (reach ~400K), North Holland (reach ~400K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Sports equipment itself, the audience over-indexes on Drop shipping (2.28×), Hobby (1.93×), Etos (1.66×), and Bershka (3.25×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Sports equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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