A data profile of the people who buy, follow and care about Sports equipment in Brazil — modelled from more than twelve digital signal sources. Sports equipment has an estimated audience of 3,486,905 people in Brazil.
Sports equipment has an estimated audience of 3,486,905 people in Brazil. 47.1% are female, 52.9% are male, average age 38.1. Top brand affinities: Coritiba Foot Ball Club, Centauro, Dafiti, Campeonato Mineiro, Netshoes.
Top brand affinities include Coritiba Foot Ball Club, Centauro, Dafiti, with strongest over-indexing on Coritiba Foot Ball Club (3.56× the country average).
Demographically, the Sports equipment audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
The typical Sports equipment fan in Brazil is balanced, around 38.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Coritiba Foot Ball Club.
The key figures that characterise the Sports equipment profile in Brazil.
47.1% are female, 52.9% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 38.1 |
| Estimated audience size | 3,486,905 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Sports equipment audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 28.7% |
| United Kingdom | 7.3% |
| Italy | 5.7% |
The strongest cross-interests of the Sports equipment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Campeonato Mineiro | Sports | 8.59× | ||
| 02 | Air Jordan | Fashion & Accessoires | 4.14× | ||
| 03 | Centauro | Cars & Mobility | 3.78× | ||
| 04 | Coritiba Foot Ball Club | Sports | 3.56× | ||
| 05 | OQVestir | Shopping | 3.48× | ||
| 06 | Dafiti | Fashion & Accessoires | 3.11× | ||
| 07 | Under Armour | Fashion & Accessoires | 2.82× | ||
| 08 | Submarino | Shopping | 2.52× | ||
| 09 | ASICS | Fashion & Accessoires | 2.51× | ||
| 10 | Olympikus | Sports | 2.33× | ||
| 11 | Puma | Fashion & Accessoires | 2.26× | ||
| 12 | Netshoes | Shopping | 2.08× | ||
| 13 | Los Angeles Lakers | Sports | 1.92× | ||
| 14 | New Balance | Fashion & Accessoires | 1.86× | ||
| 15 | Manchester City F.C. | Sports | 1.75× | ||
| 16 | Nike | Fashion & Accessoires | 1.62× | ||
| 17 | Lodging | Travel & Leisure | 1.60× | ||
| 18 | MSN | News | 1.56× | ||
| 19 | Serie A | Sports | 1.54× | ||
| 20 | Associação Chapecoense de Futebol | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.79× | |
| Career Orientation | POWER | 1.25× | |
| Sustainability | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.36× | |
| Need for Security | CONSERVATISM | 0.68× | |
| Design Affinity | PREMIUM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Sports equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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