JD Sports Audience in United Kingdom
JD Sports has an estimated audience of 13,311,759 people in United Kingdom. 54.9% are female, 45.1% are male, average age 37.8. Top regions: England, Yorkshire and the Humber, Scotland. Top brand affinities: Dunelm, Sports Direct, Real Madrid C.F., Nike, Gymshark.
The average JD Sports fan in United Kingdom is 37.8 years old, balanced, and lives primarily in England. The audience is concentrated in England, Yorkshire and the Humber, Scotland. Top brand affinities include Dunelm, Sports Direct, Real Madrid C.F., with strongest over-indexing on Dunelm (1.62× the country average). Demographically, the JD Sports audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of JD Sports fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 37.8 |
| Estimated audience size | 13,311,759 |
Audience persona
The typical JD Sports fan in United Kingdom is balanced, around 37.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Dunelm.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 8,867,885 | 0.72× |
| Yorkshire and the Humber | 1,592,809 | 1.49× |
| Scotland | 1,314,379 | 1.1× |
| South East | 1,232,589 | 0.69× |
| North East | 891,866 | 1.72× |
| West Midlands | 866,355 | 1.52× |
| East of England | 801,155 | 0.66× |
| North West | 792,509 | 0.56× |
| Wales | 728,401 | 0.96× |
| South West | 693,988 | 0.63× |
| East Midlands | 684,823 | 0.73× |
| Northern Ireland | 502,643 | 1.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dunelm | 1.62× | Home & Garden |
| Sports Direct | 1.55× | Fashion & Accessoires |
| Real Madrid C.F. | 1.69× | Sports |
| Nike | 1.55× | Fashion & Accessoires |
| Gymshark | 1.63× | Sports |
| Home decorating ideas | 1.64× | Home & Garden |
| Eyelash | 1.64× | Beauty & Wellness |
| Healthy habits | 1.52× | Health |
| Moisturizer | 1.51× | Home & Garden |
| Manicure | 1.62× | Beauty & Wellness |
| NBA | 1.5× | Sports |
| Hair coloring | 1.58× | Beauty & Wellness |
| Shampoo | 1.52× | Beauty & Wellness |
| Paris Saint-Germain | 1.99× | Sports |
| Eyebrow | 1.56× | Beauty & Wellness |
| Hair removal | 1.61× | Beauty & Wellness |
| Lip | 1.65× | Beauty & Wellness |
| Sephora | 1.6× | Shopping |
| New Balance | 1.51× | Fashion & Accessoires |
| Mascara | 1.65× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.25 |
| Price Sensitivity | PREMIUM | 1.16 |
| Indulgence | JOY | 1.05 |
| Social Media Usage | JOY | 1.02 |
| Individualism | JOY | 0.98 |
| Convenience Orientation | PREMIUM | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 28.5% |
| United States | 12.8% |
| France | 9.5% |
See JD Sports audiences in other countries
More Shopping audiences in United Kingdom
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- Aldi (17,402,911)
- Tesco (17,080,413)
Frequently asked questions
How many fans does JD Sports have in United Kingdom?
JD Sports has an estimated audience of 13,311,759 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
What is the gender split and age of JD Sports fans?
54.9% of JD Sports fans are female, 45.1% are male, with an average age of 37.8 years.
Which brands do JD Sports fans like most?
JD Sports fans show strongest brand affinity for Dunelm (1.62×), Sports Direct (1.55×), and Real Madrid C.F. (1.69×) over the country average.
Where do JD Sports fans live in United Kingdom?
JD Sports fans in United Kingdom are most concentrated in England (reach 8,867,885), Yorkshire and the Humber (reach 1,592,809), and Scotland (reach 1,314,379). These three regions account for the largest share of the active audience.
What other brands do JD Sports fans also like?
Beyond JD Sports itself, the audience over-indexes on Sports Direct (1.55×), Real Madrid C.F. (1.69×), Nike (1.55×), and Gymshark (1.63×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for JD Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.