A data profile of the people who buy, follow and care about JD Sports in United Kingdom — modelled from more than twelve digital signal sources. JD Sports has an estimated audience of 13,311,759 people in United Kingdom.
The average JD Sports fan in United Kingdom is 37.8 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, Scotland.
Top brand affinities include Dunelm, Sports Direct, Real Madrid C.F., with strongest over-indexing on Dunelm (1.62× the country average).
Demographically, the JD Sports audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Pet Ownership, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical JD Sports fan in United Kingdom is balanced, around 37.8 years old, with strong Pet Ownership tendencies and a notable affinity for Dunelm.
The key figures that characterise the JD Sports profile in United Kingdom.
54.9% are female, 45.1% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 37.8 |
| Estimated audience size | 13,311,759 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide JD Sports audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 28.1% |
| United States | 13.3% |
| France | 9.5% |
Where the JD Sports audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North East | ~900K | 1.72× | |
| 02 | West Midlands | ~900K | 1.52× | |
| 03 | Yorkshire and the Humber | ~1.5M | 1.49× | |
| 04 | Northern Ireland | ~500K | 1.23× | |
| 05 | Scotland | ~1.5M | 1.10× | |
| 06 | Wales | ~700K | 0.96× | |
| 07 | East Midlands | ~700K | 0.73× | |
| 08 | England | ~9M | 0.72× | |
| 09 | South East | ~1M | 0.69× | |
| 10 | East of England | ~800K | 0.66× | |
| 11 | South West | ~700K | 0.63× | |
| 12 | North West | ~800K | 0.56× |
The strongest cross-interests of the JD Sports audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Paris Saint-Germain | Sports | 1.99× | ||
| 02 | Real Madrid C.F. | Sports | 1.69× | ||
| 03 | Lip | Beauty & Wellness | 1.65× | ||
| 04 | Mascara | Beauty & Wellness | 1.65× | ||
| 05 | Home decorating ideas | Home & Garden | 1.64× | ||
| 06 | Eyelash | Beauty & Wellness | 1.64× | ||
| 07 | Gymshark | Sports | 1.63× | ||
| 08 | Dunelm | Home & Garden | 1.62× | ||
| 09 | Manicure | Beauty & Wellness | 1.62× | ||
| 10 | Hair removal | Beauty & Wellness | 1.61× | ||
| 11 | Sephora | Shopping | 1.60× | ||
| 12 | Hair coloring | Beauty & Wellness | 1.58× | ||
| 13 | Eyebrow | Beauty & Wellness | 1.56× | ||
| 14 | Sports Direct | Fashion & Accessoires | 1.55× | ||
| 15 | Nike | Fashion & Accessoires | 1.55× | ||
| 16 | Healthy habits | Health | 1.52× | ||
| 17 | Shampoo | Beauty & Wellness | 1.52× | ||
| 18 | Moisturizer | Home & Garden | 1.51× | ||
| 19 | New Balance | Fashion & Accessoires | 1.51× | ||
| 20 | NBA | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.11× | |
| Sustainability | BALANCE | 1.08× | |
| DIY Mentality | THRILL | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.75× | |
| Tradition | CONSERVATISM | 0.78× | |
| Convenience Orientation | PREMIUM | 0.79× |
JD Sports's target market in United Kingdom covers an estimated 13,311,759 people, concentrated in England and Yorkshire and the Humber.
54.9% of the JD Sports audience are female, 45.1% are male, with an average age of 37.8 years.
JD Sports fans show strongest brand affinity for Dunelm (1.62×), Sports Direct (1.55×), and Real Madrid C.F. (1.69×) over the country average.
JD Sports fans in United Kingdom are most concentrated in England (reach ~9M), Yorkshire and the Humber (reach ~1.5M), and Scotland (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond JD Sports itself, the audience over-indexes on Sports Direct (1.55×), Real Madrid C.F. (1.69×), Nike (1.55×), and Gymshark (1.63×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for JD Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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