A data profile of the people who buy, follow and care about Personal trainer in Australia — modelled from more than twelve digital signal sources. Personal trainer has an estimated audience of 3,298,998 people in Australia.
The average Personal trainer fan in Australia is 39.2 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Health & wellness, Strength training, Men's Fitness, with strongest over-indexing on Health & wellness (1.52× the country average).
Demographically, the Personal trainer audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Mindfulness, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Personal trainer fan in Australia is more female, around 39.2 years old, with strong Mindfulness tendencies and a notable affinity for Health & wellness.
The key figures that characterise the Personal trainer profile in Australia.
59.6% are female, 40.4% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 39.2 |
| Estimated audience size | 3,298,998 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 18% |
of the worldwide Personal trainer audience comes from Australia.
| Country | Share |
|---|---|
| United States | 24.0% |
| Italy | 7.0% |
| United Kingdom | 6.1% |
Where the Personal trainer audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~1M | 1.23× | |
| 02 | Australian Capital Territory | ~80K | 1.12× | |
| 03 | Western Australia | ~400K | 1.06× | |
| 04 | South Australia | ~300K | 1.03× | |
| 05 | New South Wales | ~1M | 1.02× | |
| 06 | Queensland | ~800K | 0.99× | |
| 07 | Northern Territory | ~30K | 0.93× | |
| 08 | Tasmania | ~60K | 0.90× |
The strongest cross-interests of the Personal trainer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fitness boot camp | Sports | 2.00× | ||
| 02 | Men's Fitness | Sports | 1.91× | ||
| 03 | Muscle & Fitness | Sports | 1.81× | ||
| 04 | lorna jane | Fashion & Accessoires | 1.80× | ||
| 05 | High-intensity interval training | Sports | 1.79× | ||
| 06 | Aerobic exercise | Sports | 1.78× | ||
| 07 | Gymshark | Sports | 1.66× | ||
| 08 | Pilates | Sports | 1.65× | ||
| 09 | Strength training | Sports | 1.64× | ||
| 10 | Nutritionist | Food & Beverages | 1.61× | ||
| 11 | Physical strength | Sports | 1.56× | ||
| 12 | Hormone | Health | 1.56× | ||
| 13 | Weight training | Sports | 1.54× | ||
| 14 | Witchery (company) | Fashion & Accessoires | 1.54× | ||
| 15 | Perspiration | Health | 1.54× | ||
| 16 | Calorie | Food & Beverages | 1.53× | ||
| 17 | Health & wellness | Health | 1.52× | ||
| 18 | Metabolism | Health | 1.52× | ||
| 19 | Mind–body interventions | Health | 1.51× | ||
| 20 | Baby Bunting | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.15× | |
| Sports Activity | POWER | 1.14× | |
| Design Affinity | PREMIUM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.81× | |
| Need for Security | CONSERVATISM | 0.83× | |
| Early Adopter Mentality | POWER | 0.88× |
Personal trainer has an estimated audience of 3,298,998 people in Australia, concentrated in New South Wales and Victoria.
59.6% of Personal trainer fans are female, 40.4% are male, with an average age of 39.2 years.
Personal trainer fans show strongest brand affinity for Health & wellness (1.52×), Strength training (1.64×), and Men's Fitness (1.91×) over the country average.
Personal trainer fans in Australia are most concentrated in New South Wales (reach ~1M), Victoria (reach ~1M), and Queensland (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Personal trainer itself, the audience over-indexes on Strength training (1.64×), Men's Fitness (1.91×), Weight training (1.54×), and Muscle & Fitness (1.81×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Personal trainer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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