A data profile of the people who buy, follow and care about Muscle & Fitness in Australia — modelled from more than twelve digital signal sources. Muscle & Fitness has an estimated audience of 2,556,233 people in Australia.
Muscle & Fitness has an estimated audience of 2,556,233 people in Australia. 47.1% are female, 52.9% are male, average age 38.6. Top brand affinities: Peter Alexander, Gymshark, Aerobics, MyFitnessPal, First-time buyer.
Top brand affinities include Peter Alexander, Gymshark, Aerobics, with strongest over-indexing on Peter Alexander (1.97× the country average).
Demographically, the Muscle & Fitness audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Luxury Orientation, Travelling.
The typical Muscle & Fitness fan in Australia is balanced, around 38.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Peter Alexander.
The key figures that characterise the Muscle & Fitness profile in Australia.
47.1% are female, 52.9% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 38.6 |
| Estimated audience size | 2,556,233 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 26% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 17% |
of the worldwide Muscle & Fitness audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.9% |
| Brazil | 6.0% |
| Germany | 5.6% |
The strongest cross-interests of the Muscle & Fitness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gymshark | Sports | 3.68× | ||
| 02 | Aerobics | Sports | 3.48× | ||
| 03 | MyFitnessPal | Sports | 3.31× | ||
| 04 | Boxing | Sports | 2.31× | ||
| 05 | Gymnastics | Sports | 2.06× | ||
| 06 | Peter Alexander | Music & Radio | 1.97× | ||
| 07 | Bodybuilding | Sports | 1.91× | ||
| 08 | Nightlife | Arts & Culture | 1.87× | ||
| 09 | Digital photography | Business & Career | 1.85× | ||
| 10 | Personal trainer | Sports | 1.81× | ||
| 11 | Career development | Business & Career | 1.72× | ||
| 12 | Natural skin care | Beauty & Wellness | 1.69× | ||
| 13 | ASICS | Fashion & Accessoires | 1.68× | ||
| 14 | Anytime Fitness | Sports | 1.67× | ||
| 15 | Streetwear | Fashion & Accessoires | 1.64× | ||
| 16 | First-time buyer | Shopping | 1.60× | ||
| 17 | Drop shipping | Shopping | 1.59× | ||
| 18 | Local food | Food & Beverages | 1.52× | ||
| 19 | Organic farming | Food & Beverages | 1.52× | ||
| 20 | Luxury real estate | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.73× | |
| Travelling | THRILL | 1.54× | |
| Risk Appetite | THRILL | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.64× | |
| Tradition | CONSERVATISM | 0.69× | |
| Creativity | OPEN | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Muscle & Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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