A data profile of the people who buy, follow and care about Bodybuilding in Australia — modelled from more than twelve digital signal sources. Bodybuilding has an estimated audience of 2,105,408 people in Australia.
The average Bodybuilding fan in Australia is 41.2 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Strength training, Men's Fitness, Weight training, with strongest over-indexing on Strength training (1.65× the country average).
Demographically, the Bodybuilding audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Design Affinity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Bodybuilding fan in Australia is balanced, around 41.2 years old, with strong Design Affinity tendencies and a notable affinity for Strength training.
The key figures that characterise the Bodybuilding profile in Australia.
51.3% are female, 48.7% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 41.2 |
| Estimated audience size | 2,105,408 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Bodybuilding audience comes from Australia.
| Country | Share |
|---|---|
| United States | 17.0% |
| India | 4.9% |
| Brazil | 4.4% |
Where the Bodybuilding audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Australian Capital Territory | ~60K | 1.26× | |
| 02 | Northern Territory | ~20K | 1.00× | |
| 03 | Western Australia | ~200K | 0.99× | |
| 04 | New South Wales | ~700K | 0.96× | |
| 05 | Victoria | ~600K | 0.95× | |
| 06 | Queensland | ~500K | 0.95× | |
| 07 | South Australia | ~200K | 0.95× | |
| 08 | Tasmania | ~40K | 0.91× |
The strongest cross-interests of the Bodybuilding audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Men's Fitness | Sports | 2.02× | ||
| 02 | Natural bodybuilding | Sports | 1.93× | ||
| 03 | Barbell | Sports | 1.93× | ||
| 04 | Muscle & Fitness | Sports | 1.91× | ||
| 05 | Gymshark | Sports | 1.90× | ||
| 06 | Makeup Tutorials | Beauty & Wellness | 1.80× | ||
| 07 | Crossfit Training | Sports | 1.79× | ||
| 08 | Strength training | Sports | 1.65× | ||
| 09 | Fitness and figure competition | Sports | 1.65× | ||
| 10 | Weight training | Sports | 1.63× | ||
| 11 | Natural skin care | Beauty & Wellness | 1.59× | ||
| 12 | Princess Polly | Fashion & Accessoires | 1.57× | ||
| 13 | High-intensity interval training | Sports | 1.57× | ||
| 14 | Eyelash extensions | Beauty & Wellness | 1.55× | ||
| 15 | Self-love | Health | 1.54× | ||
| 16 | CrossFit | Sports | 1.53× | ||
| 17 | Fashion show | Fashion & Accessoires | 1.53× | ||
| 18 | Anti-aging cream | Beauty & Wellness | 1.52× | ||
| 19 | Vegan nutrition | Health | 1.52× | ||
| 20 | Bodybuilding & Fitness | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.25× | |
| Mindfulness | BALANCE | 1.22× | |
| Extroversion | THRILL | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.79× | |
| Community Orientation | OPEN | 0.80× | |
| Need for Security | CONSERVATISM | 0.81× |
Bodybuilding has an estimated audience of 2,105,408 people in Australia, concentrated in New South Wales and Victoria.
51.3% of Bodybuilding fans are female, 48.7% are male, with an average age of 41.2 years.
Bodybuilding fans show strongest brand affinity for Strength training (1.65×), Men's Fitness (2.02×), and Weight training (1.63×) over the country average.
Bodybuilding fans in Australia are most concentrated in New South Wales (reach ~700K), Victoria (reach ~600K), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Bodybuilding itself, the audience over-indexes on Men's Fitness (2.02×), Weight training (1.63×), Muscle & Fitness (1.91×), and Self-love (1.54×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Bodybuilding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.