A data profile of the people who buy, follow and care about Strength training in Australia — modelled from more than twelve digital signal sources. Strength training has an estimated audience of 4,886,432 people in Australia.
Strength training has an estimated audience of 4,886,432 people in Australia. 53.8% are female, 46.2% are male, average age 40.7. Top brand affinities: Real property, Personal trainer, CrossFit, Gymshark, ASICS.
Top brand affinities include Real property, Personal trainer, CrossFit, with strongest over-indexing on Real property (1.55× the country average).
Demographically, the Strength training audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Luxury Orientation, Sports Activity.
The typical Strength training fan in Australia is balanced, around 40.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the Strength training profile in Australia.
53.8% are female, 46.2% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 40.7 |
| Estimated audience size | 4,886,432 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Strength training audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.0% |
| Japan | 7.1% |
| China | 5.7% |
The strongest cross-interests of the Strength training audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fila (company) | Fashion & Accessoires | 2.26× | ||
| 02 | Gymshark | Sports | 2.23× | ||
| 03 | Aerobics | Sports | 2.19× | ||
| 04 | Dumbbell | Sports | 2.17× | ||
| 05 | Fitness First | Sports | 2.01× | ||
| 06 | MyFitnessPal | Sports | 1.92× | ||
| 07 | CrossFit | Sports | 1.83× | ||
| 08 | Boxing | Sports | 1.82× | ||
| 09 | Stretching | Sports | 1.79× | ||
| 10 | Snap Fitness | Sports | 1.77× | ||
| 11 | Diet food | Food & Beverages | 1.68× | ||
| 12 | Bodybuilding | Sports | 1.65× | ||
| 13 | Under Armour | Fashion & Accessoires | 1.65× | ||
| 14 | Personal trainer | Sports | 1.64× | ||
| 15 | Puma | Fashion & Accessoires | 1.62× | ||
| 16 | Tour de France | Sports | 1.59× | ||
| 17 | Garmin | Technology & Electronics | 1.59× | ||
| 18 | Reebok | Fashion & Accessoires | 1.57× | ||
| 19 | Real property | Home & Garden | 1.55× | ||
| 20 | ASICS | Fashion & Accessoires | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.28× | |
| Sports Activity | POWER | 1.25× | |
| Indulgence | JOY | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.79× | |
| Creativity | OPEN | 0.85× | |
| Tradition | CONSERVATISM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Strength training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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