Rascasse Audience Intelligence

Strength training Audience in Switzerland

A data profile of the people who buy, follow and care about Strength training in Switzerland — modelled from more than twelve digital signal sources. Strength training has an estimated audience of 1,342,013 people in Switzerland.

#224among Topic in Switzerland
#30in Sports

Strength training has an estimated audience of 1,342,013 people in Switzerland. 49.6% are female, 50.4% are male, average age 41.3. Top brand affinities: AutoScout24, High-intensity interval training, CrossFit, Hornbach, Happiness.

Top brand affinities include AutoScout24, High-intensity interval training, CrossFit, with strongest over-indexing on AutoScout24 (1.52× the country average).

Demographically, the Strength training audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Mindfulness, Early Adopter Mentality.

The typical Strength training fan in Switzerland is balanced, around 41.3 years old, with strong Mindfulness tendencies and a notable affinity for AutoScout24.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Strength training profile in Switzerland.

Audience size
1.3M
in Switzerland
Gender
49.6%
50.4% male
Age
41.3
average years
Country rank
#337
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Strength training fans

49.6% are female, 50.4% are male, average age 41.3.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Strength training audience in Switzerland
MetricValue
Female49.6%
Male50.4%
Average age41.3
Estimated audience size1,342,013
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Strength training audience in Switzerland
Age bracketShare%
16-1912%
20-2920%
30-3923%
40-4923%
50+22%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Strength training audience comes from Switzerland.

Worldwide audience distribution share by country for Strength training
CountryShare
United States22.0%
Japan7.1%
China5.7%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Strength training audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Strength training audience
#·InterestCategoryAffinity×
01High-intensity interval trainingSports4.86×
02CrossFitSports3.61×
03Half marathonSports3.39×
04AerobicsSports2.58×
05Natural foodsFood & Beverages2.39×
06Track and fieldSports2.38×
07RunningSports2.34×
08Drop shippingShopping2.02×
09Musical theatreMovies & TV1.92×
10Sportswear (activewear)Fashion & Accessoires1.89×
11HornbachShopping1.86×
12NikeFashion & Accessoires1.82×
13HappinessHealth1.80×
14TransfermarktSports1.72×
15PsychologyBusiness & Career1.62×
16Local foodFood & Beverages1.59×
17DrawingHome & Garden1.58×
18HairstyleBeauty & Wellness1.56×
19FestivalMusic & Radio1.55×
20AutoScout24Cars & Mobility1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Strength training audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Strength training audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.40×
Early Adopter MentalityPOWER1.32×
Risk AppetiteTHRILL1.27×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Strength training audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.56×
Price SensitivityPREMIUM0.79×
Quality AwarenessPREMIUM0.79×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Strength training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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