A data profile of the people who buy, follow and care about Strength training in Switzerland — modelled from more than twelve digital signal sources. Strength training has an estimated audience of 1,342,013 people in Switzerland.
Strength training has an estimated audience of 1,342,013 people in Switzerland. 49.6% are female, 50.4% are male, average age 41.3. Top brand affinities: AutoScout24, High-intensity interval training, CrossFit, Hornbach, Happiness.
Top brand affinities include AutoScout24, High-intensity interval training, CrossFit, with strongest over-indexing on AutoScout24 (1.52× the country average).
Demographically, the Strength training audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Mindfulness, Early Adopter Mentality.
The typical Strength training fan in Switzerland is balanced, around 41.3 years old, with strong Mindfulness tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Strength training profile in Switzerland.
49.6% are female, 50.4% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 41.3 |
| Estimated audience size | 1,342,013 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Strength training audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 22.0% |
| Japan | 7.1% |
| China | 5.7% |
The strongest cross-interests of the Strength training audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High-intensity interval training | Sports | 4.86× | ||
| 02 | CrossFit | Sports | 3.61× | ||
| 03 | Half marathon | Sports | 3.39× | ||
| 04 | Aerobics | Sports | 2.58× | ||
| 05 | Natural foods | Food & Beverages | 2.39× | ||
| 06 | Track and field | Sports | 2.38× | ||
| 07 | Running | Sports | 2.34× | ||
| 08 | Drop shipping | Shopping | 2.02× | ||
| 09 | Musical theatre | Movies & TV | 1.92× | ||
| 10 | Sportswear (activewear) | Fashion & Accessoires | 1.89× | ||
| 11 | Hornbach | Shopping | 1.86× | ||
| 12 | Nike | Fashion & Accessoires | 1.82× | ||
| 13 | Happiness | Health | 1.80× | ||
| 14 | Transfermarkt | Sports | 1.72× | ||
| 15 | Psychology | Business & Career | 1.62× | ||
| 16 | Local food | Food & Beverages | 1.59× | ||
| 17 | Drawing | Home & Garden | 1.58× | ||
| 18 | Hairstyle | Beauty & Wellness | 1.56× | ||
| 19 | Festival | Music & Radio | 1.55× | ||
| 20 | AutoScout24 | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.40× | |
| Early Adopter Mentality | POWER | 1.32× | |
| Risk Appetite | THRILL | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.56× | |
| Price Sensitivity | PREMIUM | 0.79× | |
| Quality Awareness | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Strength training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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