A data profile of the people who buy, follow and care about Strength training in South Africa — modelled from more than twelve digital signal sources. Strength training has an estimated audience of 909,060 people in South Africa.
Strength training has an estimated audience of 909,060 people in South Africa. 51.1% are female, 48.9% are male, average age 37.4. Top brand affinities: Nike, Swimming, Fast casual restaurants, Family car, Local food.
Top brand affinities include Nike, Swimming, Fast casual restaurants, with strongest over-indexing on Nike (1.55× the country average).
Demographically, the Strength training audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Sports Activity, Mindfulness.
The typical Strength training fan in South Africa is balanced, around 37.4 years old, with strong Sports Activity tendencies and a notable affinity for Nike.
The key figures that characterise the Strength training profile in South Africa.
51.1% are female, 48.9% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 37.4 |
| Estimated audience size | 909,060 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 15% | |
| 50+ | 18% |
of the worldwide Strength training audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 22.0% |
| Japan | 7.1% |
| China | 5.7% |
The strongest cross-interests of the Strength training audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aerobics | Sports | 2.68× | ||
| 02 | Bodybuilding | Sports | 2.24× | ||
| 03 | Personal trainer | Sports | 2.12× | ||
| 04 | High-net-worth individual | Business & Career | 2.00× | ||
| 05 | Puma | Fashion & Accessoires | 1.97× | ||
| 06 | Organic farming | Food & Beverages | 1.81× | ||
| 07 | Fast casual restaurants | Food & Beverages | 1.78× | ||
| 08 | Online food ordering | Food & Beverages | 1.74× | ||
| 09 | Business class | Travel & Leisure | 1.71× | ||
| 10 | Nightlife | Arts & Culture | 1.70× | ||
| 11 | Natural skin care | Beauty & Wellness | 1.68× | ||
| 12 | New Balance | Fashion & Accessoires | 1.65× | ||
| 13 | Pet store | Pets & Animals | 1.64× | ||
| 14 | City car | Cars & Mobility | 1.62× | ||
| 15 | Local food | Food & Beverages | 1.59× | ||
| 16 | First-time buyer | Shopping | 1.57× | ||
| 17 | Swimming | Sports | 1.56× | ||
| 18 | Nike | Fashion & Accessoires | 1.55× | ||
| 19 | Family car | Cars & Mobility | 1.54× | ||
| 20 | Anti-aging cream | Beauty & Wellness | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.74× | |
| Mindfulness | BALANCE | 1.63× | |
| Price Sensitivity | PREMIUM | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.53× | |
| Tradition | CONSERVATISM | 0.68× | |
| Social Media Usage | JOY | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Strength training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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