A data profile of the people who buy, follow and care about Nike in South Africa — modelled from more than twelve digital signal sources. Nike has an estimated audience of 2,320,694 people in South Africa.
Nike has an estimated audience of 2,320,694 people in South Africa. 50.9% are female, 49.1% are male, average age 33.3. Top brand affinities: Autotrader, Manchester United F.C., TikTok, Adidas, FIFA World Cup.
Top brand affinities include Autotrader, Manchester United F.C., TikTok, with strongest over-indexing on Autotrader (1.65× the country average).
Demographically, the Nike audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Patriotism, Spirituality.
The typical Nike fan in South Africa is balanced, around 33.3 years old, with strong Patriotism tendencies and a notable affinity for Autotrader.
The key figures that characterise the Nike profile in South Africa.
50.9% are female, 49.1% are male, average age 33.3.
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 33.3 |
| Estimated audience size | 2,320,694 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 9% | |
| 50+ | 13% |
of the worldwide Nike audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 9.6% |
| Germany | 6.1% |
The strongest cross-interests of the Nike audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sneaker collecting | Fashion & Accessoires | 3.45× | ||
| 02 | Stranger Things | Movies & TV | 3.16× | ||
| 03 | Puma | Fashion & Accessoires | 2.91× | ||
| 04 | New Balance | Fashion & Accessoires | 2.66× | ||
| 05 | Adidas | Fashion & Accessoires | 2.45× | ||
| 06 | Steve Madden | Fashion & Accessoires | 2.36× | ||
| 07 | Streetwear | Fashion & Accessoires | 2.28× | ||
| 08 | Sportswear (activewear) | Fashion & Accessoires | 2.11× | ||
| 09 | Expensive Taste | Business & Career | 1.95× | ||
| 10 | Local food | Food & Beverages | 1.92× | ||
| 11 | Sneakers (footwear) | Fashion & Accessoires | 1.77× | ||
| 12 | FIFA World Cup | Sports | 1.75× | ||
| 13 | Sofascore | Sports | 1.69× | ||
| 14 | Autotrader | Cars & Mobility | 1.65× | ||
| 15 | Mr. Price | Fashion & Accessoires | 1.65× | ||
| 16 | UEFA Champions League | Sports | 1.57× | ||
| 17 | Manchester United F.C. | Sports | 1.53× | ||
| 18 | TikTok | Internet & Social Media | 1.52× | ||
| 19 | Fashion design | Business & Career | 1.52× | ||
| 20 | Mr Price / MRP | Brand | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.09× | |
| Spirituality | BALANCE | 1.62× | |
| Healthy Lifestyle | BALANCE | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.75× | |
| Travelling | THRILL | 1.33× | |
| Healthy Lifestyle | BALANCE | 1.52× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Nike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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