A data profile of the people who buy, follow and care about Business class in South Africa — modelled from more than twelve digital signal sources. Business class has an estimated audience of 1,065,734 people in South Africa.
Business class has an estimated audience of 1,065,734 people in South Africa. 51.1% are female, 48.9% are male, average age 38.8. Top brand affinities: Autotrader, High-net-worth individual, Expensive Taste, LinkedIn, Kaizer Chiefs F.C..
Top brand affinities include Autotrader, High-net-worth individual, Expensive Taste, with strongest over-indexing on Autotrader (3.81× the country average).
Demographically, the Business class audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Healthy Lifestyle, Patriotism.
The typical Business class fan in South Africa is balanced, around 38.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Autotrader.
The key figures that characterise the Business class profile in South Africa.
51.1% are female, 48.9% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 38.8 |
| Estimated audience size | 1,065,734 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 26% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 22% |
of the worldwide Business class audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 7.8% |
| India | 6.3% |
| Japan | 5.1% |
The strongest cross-interests of the Business class audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High-net-worth individual | Business & Career | 8.57× | ||
| 02 | Business travel | Business & Career | 5.83× | ||
| 03 | Expensive Taste | Business & Career | 5.38× | ||
| 04 | Investment strategy | Business & Career | 4.63× | ||
| 05 | Hair Extensions | Beauty & Wellness | 4.28× | ||
| 06 | Anti-aging cream | Beauty & Wellness | 4.07× | ||
| 07 | Purchase discount | Shopping | 4.07× | ||
| 08 | Property finder | Home & Garden | 3.97× | ||
| 09 | First class travel | Travel & Leisure | 3.83× | ||
| 10 | Autotrader | Cars & Mobility | 3.81× | ||
| 11 | Investment banking | Business & Career | 3.73× | ||
| 12 | Home construction | Home & Garden | 3.48× | ||
| 13 | Family car | Cars & Mobility | 3.17× | ||
| 14 | Internet & Social Media | 3.12× | |||
| 15 | Mr. Price | Fashion & Accessoires | 2.18× | ||
| 16 | Takealot | Shopping | 1.94× | ||
| 17 | FNB | Business & Career | 1.86× | ||
| 18 | Orlando Pirates | Sports | 1.66× | ||
| 19 | Kaizer Chiefs F.C. | Sports | 1.57× | ||
| 20 | TikTok | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 3.09× | |
| Patriotism | CONSERVATISM | 1.92× | |
| Spirituality | BALANCE | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.01× | |
| Travelling | THRILL | 1.56× | |
| Spirituality | BALANCE | 1.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Business class. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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