Rascasse Audience Intelligence

Business class Audience in Indonesia

A data profile of the people who buy, follow and care about Business class in Indonesia — modelled from more than twelve digital signal sources. Business class has an estimated audience of 4,322,067 people in Indonesia.

#14among Touchpoint in Indonesia
#37in Travel & Leisure

The average Business class fan in Indonesia is 36.1 years old, balanced, and lives primarily in Jakarta.

The audience is concentrated in Jakarta, West Java, East Java.

Top brand affinities include Upwork, 7-Eleven, Sales management, with strongest over-indexing on Upwork (22.22× the country average).

Demographically, the Business class audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Individualism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.

The typical Business class fan in Indonesia is balanced, around 36.1 years old, with strong Individualism tendencies and a notable affinity for Upwork.

Category: Travel & Leisure · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Business class profile in Indonesia.

Audience size
4.3M
in Indonesia
Gender
46.9%♀
53.1% male
Age
36.1
average years
Country rank
#414
Touchpoint in Indonesia
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Business class fans

46.9% are female, 53.1% are male, average age 36.1.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for Business class audience in Indonesia
MetricValue
Female46.9%
Male53.1%
Average age36.1
Estimated audience size4,322,067
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Business class audience in Indonesia
Age bracketShare%
16-1917%
20-2933%
30-3922%
40-4916%
50+11%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Business class audience comes from Indonesia.

Worldwide audience distribution share by country for Business class
CountryShare
United States7.8%
India6.3%
Japan5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Business class audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Business class fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~200K1.92×
02Jakarta~600K1.62×
03Banten~200K1.32×
04West Papua~20K1.15×
05Riau Islands~50K1.14×
06North Kalimantan~10K1.05×
07Gorontalo (disambiguation)(2)~20K1.03×
08South Sulawesi~100K1.02×
09East Kalimantan~70K1.02×
10West Sulawesi~20K1.02×
11North Maluku~20K1.02×
12Papua (province)~30K1.01×
13Bangka-Belitung Islands~20K1.01×
14Maluku~20K1.00×
15Central Kalimantan~30K0.99×
16North Sulawesi~50K0.98×
17Bengkulu~30K0.98×
18South Kalimantan~50K0.97×
19Southeast Sulawesi~30K0.96×
20Central Sulawesi~40K0.95×
21West Nusa Tenggara~50K0.94×
22Jambi~50K0.94×
23East Nusa Tenggara~40K0.94×
24Riau~90K0.92×
25West Kalimantan~60K0.92×
26Aceh~50K0.92×
27West Sumatra~70K0.91×
28South Sumatra~90K0.90×
29North Sumatra~200K0.89×
30Lampung~80K0.89×
31Special Region of Yogyakarta~60K0.89×
32West Java~500K0.81×
33East Java~400K0.78×
34Central Java~300K0.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Business class audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Business class audience
#·InterestCategoryAffinity×
01UpworkBusiness & Career22.22×
02Virtual assistantTechnology & Electronics22.06×
03Indiana Jones (franchise)Movies & TV20.62×
04Business simulation gameBusiness & Career20.00×
05Business process outsourcingBusiness & Career19.29×
06Competitive examinationBusiness & Career19.09×
07Friday the 13th (franchise)Movies & TV17.80×
08Broker-dealerBusiness & Career17.46×
09Holiday cottageTravel & Leisure11.90×
10Business educationBusiness & Career11.20×
11Sales managementBusiness & Career10.95×
12SubwayFood & Beverages10.48×
137-ElevenShopping9.69×
14High-net-worth individualBusiness & Career6.86×
15Real estate investment trustBusiness & Career6.84×
16stay at home momKids & Family5.37×
17Men's clothingFashion & Accessoires2.25×
18Fitness and wellnessSports1.60×
19BeautyBeauty & Wellness1.56×
20ClothingFashion & Accessoires1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Business class audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Business class audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.43×
Need for SecurityCONSERVATISM1.77×
Social Media UsageJOY1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Business class audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.49×
PatriotismCONSERVATISM0.73×
Risk AppetiteTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Business class have in Indonesia?

Business class has an estimated audience of 4,322,067 people in Indonesia, concentrated in Jakarta and West Java.

02

What is the gender split and age of Business class fans?

46.9% of Business class fans are female, 53.1% are male, with an average age of 36.1 years.

03

Which brands do Business class fans like most?

Business class fans show strongest brand affinity for Upwork (22.22×), 7-Eleven (9.69×), and Sales management (10.95×) over the country average.

04

Where do Business class fans live in Indonesia?

Business class fans in Indonesia are most concentrated in Jakarta (reach ~600K), West Java (reach ~500K), and East Java (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Business class fans also like?

Beyond Business class itself, the audience over-indexes on 7-Eleven (9.69×), Sales management (10.95×), Friday the 13th (franchise) (17.8×), and Business process outsourcing (19.29×) compared to the Indonesia average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Indonesia

See Business class audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Business class. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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