Rascasse Audience Intelligence

Fitness and wellness Audience in Indonesia

A data profile of the people who buy, follow and care about Fitness and wellness in Indonesia — modelled from more than twelve digital signal sources. Fitness and wellness has an estimated audience of 16,406,666 people in Indonesia.

#15among Lifestyle cluster in Indonesia
#19among Topic in Indonesia
#6in Sports

Fitness and wellness has an estimated audience of 16,406,666 people in Indonesia. Top regions: West Java, East Java, Central Java.

The audience is concentrated in West Java, East Java, Central Java.

Category: Sports · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Fitness and wellness profile in Indonesia.

Audience size
16.4M
in Indonesia
Country rank
#24
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fitness and wellness fans

Fig. 02

Gender split

Demographic split for Fitness and wellness audience in Indonesia
MetricValue
Estimated audience size16,406,666
Fig. 04

Worldwide distribution

2.2%

of the worldwide Fitness and wellness audience comes from Indonesia.

Worldwide audience distribution share by country for Fitness and wellness
CountryShare
United States22.5%
India7.3%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fitness and wellness audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Fitness and wellness fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~500K1.58×
02Special Region of Yogyakarta~300K1.09×
03West Kalimantan~200K1.03×
04North Kalimantan~50K1.03×
05West Sumatra~300K1.02×
06Banten~700K1.01×
07Aceh~200K1.01×
08South Kalimantan~200K1.01×
09West Nusa Tenggara~200K1.01×
10Central Java~1.5M1.00×
11Jakarta~1.5M1.00×
12South Sulawesi~500K1.00×
13East Kalimantan~300K1.00×
14Jambi~200K1.00×
15Central Sulawesi~200K1.00×
16Central Kalimantan~100K1.00×
17North Sumatra~800K0.99×
18East Java~1.5M0.98×
19West Java~2.5M0.95×
20Lampung0.00×
21North Maluku0.00×
22Bengkulu0.00×
23Riau0.00×
24Southeast Sulawesi0.00×
25South Sumatra0.00×
26Riau Islands0.00×
27Bangka-Belitung Islands0.00×
28West Sulawesi0.00×
29East Nusa Tenggara0.00×
30North Sulawesi0.00×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Indonesia

See Fitness and wellness audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Fitness and wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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