Rascasse Audience Intelligence

Men's clothing Audience in Indonesia

A data profile of the people who buy, follow and care about Men's clothing in Indonesia — modelled from more than twelve digital signal sources. Men's clothing has an estimated audience of 8,588,156 people in Indonesia.

#78among Topic in Indonesia
#6in Fashion & Accessoires

The average Men's clothing fan in Indonesia is 34.7 years old, more female, and lives primarily in Bali.

The audience is concentrated in Bali, West Java, East Java.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Men's clothing profile in Indonesia.

Audience size
8.6M
in Indonesia
Gender
56.7%♀
43.3% male
Age
34.7
average years
Country rank
#115
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+850%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Men's clothing fans

56.7% are female, 43.3% are male, average age 34.7.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for Men's clothing audience in Indonesia
MetricValue
Female56.7%
Male43.3%
Average age34.7
Estimated audience size8,588,156
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Men's clothing audience in Indonesia
Age bracketShare%
16-1922%
20-2933%
30-3921%
40-4915%
50+9%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Men's clothing audience comes from Indonesia.

Worldwide audience distribution share by country for Men's clothing
CountryShare
United States19.3%
Japan8.9%
Brazil6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Men's clothing audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Men's clothing fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~1.5M9.81×
02Bengkulu~100K1.37×
03Bangka-Belitung Islands~40K1.03×
04West Nusa Tenggara~100K1.02×
05North Sulawesi~90K1.00×
06Papua (province)~50K1.00×
07North Kalimantan~30K1.00×
08Riau Islands~90K0.99×
09Central Sulawesi~80K0.99×
10Southeast Sulawesi~60K0.99×
11Maluku~40K0.99×
12Gorontalo (disambiguation)(2)~40K0.99×
13North Maluku~30K0.99×
14Aceh~100K0.98×
15South Kalimantan~100K0.98×
16Jambi~100K0.98×
17East Nusa Tenggara~90K0.98×
18Central Kalimantan~70K0.98×
19West Kalimantan~100K0.97×
20Lampung~200K0.96×
21West Sumatra~100K0.96×
22East Kalimantan~100K0.96×
23South Sulawesi~200K0.95×
24South Sumatra~200K0.95×
25Riau~200K0.95×
26Special Region of Yogyakarta~100K0.94×
27North Sumatra~400K0.92×
28Banten~300K0.90×
29East Java~800K0.85×
30Central Java~700K0.83×
31Jakarta~600K0.82×
32West Java~1M0.79×
33West Papua0.00×
34West Sulawesi0.00×
Appendix

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How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Men's clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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