A data profile of the people who buy, follow and care about Shopping malls in Indonesia — modelled from more than twelve digital signal sources. Shopping malls has an estimated audience of 9,328,936 people in Indonesia.
The average Shopping malls fan in Indonesia is 36.7 years old, balanced, and lives primarily in Bali.
The audience is concentrated in Bali, Jakarta, West Java.
Top brand affinities include Tunic, Web fiction, sophie paris, with strongest over-indexing on Tunic (1.54× the country average).
Demographically, the Shopping malls audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Individualism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Shopping malls fan in Indonesia is balanced, around 36.7 years old, with strong Individualism tendencies and a notable affinity for Tunic.
The key figures that characterise the Shopping malls profile in Indonesia.
52.5% are female, 47.5% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 36.7 |
| Estimated audience size | 9,328,936 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 30% | |
| 30-39 | 26% | |
| 40-49 | 18% | |
| 50+ | 10% |
of the worldwide Shopping malls audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 12.3% |
| Japan | 5.7% |
| Brazil | 5.6% |
Where the Shopping malls audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~2.5M | 13.92× | |
| 02 | Riau Islands | ~200K | 2.40× | |
| 03 | Jakarta | ~1M | 1.66× | |
| 04 | West Nusa Tenggara | ~200K | 1.51× | |
| 05 | East Nusa Tenggara | ~100K | 0.99× | |
| 06 | Banten | ~300K | 0.94× | |
| 07 | Papua (province) | ~50K | 0.93× | |
| 08 | West Papua | ~30K | 0.93× | |
| 09 | Central Sulawesi | ~80K | 0.90× | |
| 10 | West Sulawesi | ~40K | 0.90× | |
| 11 | North Maluku | ~30K | 0.89× | |
| 12 | North Kalimantan | ~30K | 0.89× | |
| 13 | Gorontalo (disambiguation)(2) | ~40K | 0.88× | |
| 14 | Bengkulu | ~70K | 0.87× | |
| 15 | Bangka-Belitung Islands | ~40K | 0.86× | |
| 16 | Maluku | ~40K | 0.85× | |
| 17 | Southeast Sulawesi | ~60K | 0.84× | |
| 18 | South Sulawesi | ~200K | 0.83× | |
| 19 | Special Region of Yogyakarta | ~100K | 0.82× | |
| 20 | Central Kalimantan | ~60K | 0.77× | |
| 21 | Jambi | ~80K | 0.75× | |
| 22 | North Sulawesi | ~80K | 0.75× | |
| 23 | Riau | ~200K | 0.73× | |
| 24 | Aceh | ~90K | 0.69× | |
| 25 | South Kalimantan | ~80K | 0.67× | |
| 26 | West Kalimantan | ~90K | 0.65× | |
| 27 | West Sumatra | ~100K | 0.63× | |
| 28 | Lampung | ~100K | 0.62× | |
| 29 | East Kalimantan | ~90K | 0.60× | |
| 30 | South Sumatra | ~100K | 0.58× | |
| 31 | North Sumatra | ~200K | 0.56× | |
| 32 | East Java | ~500K | 0.49× | |
| 33 | West Java | ~600K | 0.43× | |
| 34 | Central Java | ~400K | 0.42× |
The strongest cross-interests of the Shopping malls audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Web fiction | Literature | 1.76× | ||
| 02 | sophie paris | Shopping | 1.71× | ||
| 03 | Kevin Youkilis | Sports | 1.67× | ||
| 04 | Galeria | Shopping | 1.62× | ||
| 05 | Studio of Wonders | Technology & Electronics | 1.62× | ||
| 06 | Dodenhof | Shopping | 1.62× | ||
| 07 | Wyeth | Health | 1.61× | ||
| 08 | Wardah Cosmetics | Beauty & Wellness | 1.60× | ||
| 09 | Metroid | Games | 1.59× | ||
| 10 | Metroid Dread | Games | 1.59× | ||
| 11 | RPP Noticias | Movies & TV | 1.58× | ||
| 12 | Shopaholic (novels) | Literature | 1.56× | ||
| 13 | Tunic | Fashion & Accessoires | 1.54× | ||
| 14 | FACS | Music & Radio | 1.54× | ||
| 15 | Young Widows | Music & Radio | 1.54× | ||
| 16 | Jyllands-Posten Muhammad cartoons controversy | Politics & Society | 1.53× | ||
| 17 | Agenzia Giornalistica Italia | News | 1.52× | ||
| 18 | I Confess (film) | Movie / TV Show / Series | 1.51× | ||
| 19 | Opel Zafira | Cars & Mobility | 1.51× | ||
| 20 | Krisdayanti | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.11× | |
| Risk Appetite | THRILL | 0.95× | |
| Need for Security | CONSERVATISM | 0.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.36× | |
| Travelling | THRILL | 0.38× | |
| Early Adopter Mentality | POWER | 0.43× |
Shopping malls has an estimated audience of 9,328,936 people in Indonesia, concentrated in Bali and Jakarta.
52.5% of Shopping malls fans are female, 47.5% are male, with an average age of 36.7 years.
Shopping malls fans show strongest brand affinity for Tunic (1.54×), Web fiction (1.76×), and sophie paris (1.71×) over the country average.
Shopping malls fans in Indonesia are most concentrated in Bali (reach ~2.5M), Jakarta (reach ~1M), and West Java (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Shopping malls itself, the audience over-indexes on Web fiction (1.76×), sophie paris (1.71×), Krisdayanti (1.5×), and Metroid (1.59×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Shopping malls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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