A data profile of the people who buy, follow and care about Shopping malls in South Africa — modelled from more than twelve digital signal sources. Shopping malls has an estimated audience of 3,090,061 people in South Africa.
Shopping malls has an estimated audience of 3,090,061 people in South Africa. 62.5% are female, 37.5% are male, average age 37.4. Top brand affinities: Brazilian Portuguese, Peruvian cuisine, Fringe (TV series), Malaysian language, Boston College.
Top brand affinities include Brazilian Portuguese, Peruvian cuisine, Fringe (TV series), with strongest over-indexing on Brazilian Portuguese (1.67× the country average).
Demographically, the Shopping malls audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Spirituality, Social Media Usage.
The typical Shopping malls fan in South Africa is more female, around 37.4 years old, with strong Spirituality tendencies and a notable affinity for Brazilian Portuguese.
The key figures that characterise the Shopping malls profile in South Africa.
62.5% are female, 37.5% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 37.4 |
| Estimated audience size | 3,090,061 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 20% |
of the worldwide Shopping malls audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 12.3% |
| Japan | 5.7% |
| Brazil | 5.6% |
The strongest cross-interests of the Shopping malls audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boston College | Business & Career | 1.88× | ||
| 02 | Peruvian cuisine | Food & Beverages | 1.70× | ||
| 03 | Brazilian Portuguese | Politics & Society | 1.67× | ||
| 04 | Multichannel retailing | Shopping | 1.61× | ||
| 05 | Direct deposit | Business & Career | 1.61× | ||
| 06 | Kinky boots | Music & Radio | 1.61× | ||
| 07 | Malaysian language | Politics & Society | 1.59× | ||
| 08 | Mahle GmbH | Cars & Mobility | 1.57× | ||
| 09 | Galeria | Shopping | 1.55× | ||
| 10 | Virgin Records | Music & Radio | 1.55× | ||
| 11 | Cisalfa | Shopping | 1.55× | ||
| 12 | Dodenhof | Shopping | 1.55× | ||
| 13 | Studio of Wonders | Technology & Electronics | 1.55× | ||
| 14 | Sport-Tiedje | Sports | 1.55× | ||
| 15 | Gerngross | Shopping | 1.55× | ||
| 16 | Kerkmann Platz | Shopping | 1.55× | ||
| 17 | Fringe (TV series) | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.78× | |
| Social Media Usage | JOY | 0.55× | |
| Travelling | THRILL | 0.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.43× | |
| Patriotism | CONSERVATISM | 0.47× | |
| Travelling | THRILL | 0.54× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Shopping malls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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