Rascasse Audience Intelligence

Beauty Audience in Indonesia

A data profile of the people who buy, follow and care about Beauty in Indonesia — modelled from more than twelve digital signal sources. Beauty has an estimated audience of 16,939,281 people in Indonesia.

#1among Beauty in Indonesia
#17among Topic in Indonesia
#1in Beauty & Wellness

The average Beauty fan in Indonesia is 34.9 years old, balanced, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Category: Beauty & Wellness · Type: Topic · Subtype: Beauty

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Beauty profile in Indonesia.

Audience size
16.9M
in Indonesia
Gender
52.5%♀
47.5% male
Age
34.9
average years
Country rank
#22
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beauty fans

52.5% are female, 47.5% are male, average age 34.9.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Beauty audience in Indonesia
MetricValue
Female52.5%
Male47.5%
Average age34.9
Estimated audience size16,939,281
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Beauty audience in Indonesia
Age bracketShare%
16-1922%
20-2930%
30-3923%
40-4915%
50+9%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Beauty audience comes from Indonesia.

Worldwide audience distribution share by country for Beauty
CountryShare
United States19.9%
Japan6.5%
India5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beauty audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Beauty fans by region: top regions in Indonesia
#RegionReachAffinity×
01Southeast Sulawesi~700K5.55×
02Bali~500K1.36×
03North Sulawesi~200K1.07×
04South Kalimantan~200K1.06×
05Central Kalimantan~100K1.06×
06West Kalimantan~300K1.03×
07Maluku~80K1.03×
08East Kalimantan~300K0.98×
09Central Sulawesi~200K0.98×
10Central Java~1.5M0.92×
11South Sulawesi~500K0.92×
12Special Region of Yogyakarta~300K0.92×
13Bangka-Belitung Islands~80K0.92×
14Papua (province)~90K0.91×
15South Sumatra~400K0.90×
16Lampung~300K0.90×
17North Kalimantan~50K0.90×
18West Papua~50K0.90×
19Jambi~200K0.88×
20East Java~1.5M0.87×
21Riau~400K0.87×
22West Nusa Tenggara~200K0.87×
23Gorontalo (disambiguation)(2)~60K0.86×
24West Sulawesi~60K0.86×
25Bengkulu~100K0.85×
26Riau Islands~200K0.83×
27North Maluku~50K0.83×
28Jakarta~1M0.80×
29North Sumatra~600K0.75×
30Banten~500K0.75×
31West Sumatra~200K0.75×
32Aceh~200K0.75×
33East Nusa Tenggara~100K0.75×
34West Java~2M0.72×
Appendix

Explore more audiences

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More Beauty audiences in Indonesia

See Beauty audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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