A data profile of the people who buy, follow and care about Beauty tips in Indonesia — modelled from more than twelve digital signal sources. Beauty tips has an estimated audience of 3,199,474 people in Indonesia.
Beauty tips has an estimated audience of 3,199,474 people in Indonesia. 63.2% are female, 36.8% are male, average age 32.2. Top brand affinities: Waxing, Hair removal, CC cream, Women's clothing, Cashback reward program.
Top brand affinities include Waxing, Hair removal, CC cream, with strongest over-indexing on Waxing (10.42× the country average).
Demographically, the Beauty tips audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Sports Activity, Design Affinity.
The typical Beauty tips fan in Indonesia is more female, around 32.2 years old, with strong Sports Activity tendencies and a notable affinity for Waxing.
The key figures that characterise the Beauty tips profile in Indonesia.
63.2% are female, 36.8% are male, average age 32.2.
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 32.2 |
| Estimated audience size | 3,199,474 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 37% | |
| 30-39 | 18% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Beauty tips audience comes from Indonesia.
| Country | Share |
|---|---|
| Japan | 17.4% |
| United States | 13.9% |
| China | 7.3% |
The strongest cross-interests of the Beauty tips audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Waxing | Beauty & Wellness | 10.42× | ||
| 02 | CC cream | Beauty & Wellness | 9.67× | ||
| 03 | Hair removal | Beauty & Wellness | 8.70× | ||
| 04 | Comedy club | Movies & TV | 5.61× | ||
| 05 | Social shopping | Shopping | 5.11× | ||
| 06 | Nail salon | Beauty & Wellness | 4.77× | ||
| 07 | Lip gloss | Beauty & Wellness | 3.82× | ||
| 08 | Local news | News | 3.79× | ||
| 09 | Cashback reward program | Shopping | 3.42× | ||
| 10 | Cupcake | Food & Beverages | 3.23× | ||
| 11 | Anti-aging cream | Beauty & Wellness | 3.16× | ||
| 12 | Modern architecture | Arts & Culture | 2.84× | ||
| 13 | Spas | Beauty & Wellness | 2.51× | ||
| 14 | KFC | Food & Beverages | 2.50× | ||
| 15 | Makeup Tutorials | Beauty & Wellness | 2.49× | ||
| 16 | Hair products | Beauty & Wellness | 2.20× | ||
| 17 | Sunglasses | Fashion & Accessoires | 2.19× | ||
| 18 | Women's clothing | Fashion & Accessoires | 2.12× | ||
| 19 | Kebaya | Fashion & Accessoires | 2.00× | ||
| 20 | Traveloka | Travel & Leisure | 1.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 2.17× | |
| Design Affinity | PREMIUM | 1.97× | |
| Price Sensitivity | PREMIUM | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.43× | |
| Indulgence | JOY | 0.57× | |
| Tradition | CONSERVATISM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Beauty tips. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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