A data profile of the people who buy, follow and care about Sunglasses in Indonesia — modelled from more than twelve digital signal sources. Sunglasses has an estimated audience of 4,257,228 people in Indonesia.
The average Sunglasses fan in Indonesia is 38.0 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, Jakarta, East Java.
Top brand affinities include Marco Verratti, Coupons, Shoes, with strongest over-indexing on Marco Verratti (244.36× the country average).
Demographically, the Sunglasses audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Spirituality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Sunglasses fan in Indonesia is balanced, around 38.0 years old, with strong Spirituality tendencies and a notable affinity for Marco Verratti.
The key figures that characterise the Sunglasses profile in Indonesia.
53.0% are female, 47.0% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 38.0 |
| Estimated audience size | 4,257,228 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 28% | |
| 30-39 | 26% | |
| 40-49 | 21% | |
| 50+ | 12% |
of the worldwide Sunglasses audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 17.0% |
| Italy | 5.6% |
| Japan | 4.5% |
Where the Sunglasses audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~300K | 3.83× | |
| 02 | Jakarta | ~600K | 1.76× | |
| 03 | West Nusa Tenggara | ~80K | 1.44× | |
| 04 | Banten | ~200K | 1.37× | |
| 05 | Special Region of Yogyakarta | ~90K | 1.31× | |
| 06 | Riau Islands | ~50K | 1.16× | |
| 07 | Central Kalimantan | ~40K | 1.08× | |
| 08 | South Kalimantan | ~60K | 1.05× | |
| 09 | West Java | ~700K | 1.04× | |
| 10 | Bangka-Belitung Islands | ~20K | 1.03× | |
| 11 | Bengkulu | ~40K | 1.02× | |
| 12 | North Kalimantan | ~10K | 0.97× | |
| 13 | West Papua | ~10K | 0.97× | |
| 14 | East Kalimantan | ~70K | 0.95× | |
| 15 | West Kalimantan | ~60K | 0.95× | |
| 16 | Gorontalo (disambiguation)(2) | ~20K | 0.95× | |
| 17 | West Sulawesi | ~20K | 0.95× | |
| 18 | North Sulawesi | ~40K | 0.94× | |
| 19 | Papua (province) | ~20K | 0.94× | |
| 20 | South Sulawesi | ~100K | 0.92× | |
| 21 | Maluku | ~20K | 0.92× | |
| 22 | North Maluku | ~10K | 0.92× | |
| 23 | Southeast Sulawesi | ~30K | 0.90× | |
| 24 | Central Java | ~400K | 0.88× | |
| 25 | East Java | ~400K | 0.86× | |
| 26 | Lampung | ~80K | 0.86× | |
| 27 | Central Sulawesi | ~30K | 0.86× | |
| 28 | Jambi | ~40K | 0.85× | |
| 29 | East Nusa Tenggara | ~40K | 0.85× | |
| 30 | West Sumatra | ~60K | 0.83× | |
| 31 | Riau | ~80K | 0.82× | |
| 32 | Aceh | ~50K | 0.82× | |
| 33 | South Sumatra | ~80K | 0.80× | |
| 34 | North Sumatra | ~200K | 0.78× |
The strongest cross-interests of the Sunglasses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Marco Verratti | Sports | 244.36× | ||
| 02 | Makeup Tutorials | Beauty & Wellness | 3.28× | ||
| 03 | Beauty & Fashion | Beauty & Wellness | 3.00× | ||
| 04 | Health And Beauty | Beauty & Wellness | 2.83× | ||
| 05 | Coupons | Shopping | 2.46× | ||
| 06 | Children's clothing | Fashion & Accessoires | 2.41× | ||
| 07 | Handbags | Fashion & Accessoires | 2.30× | ||
| 08 | Fragrances | Beauty & Wellness | 2.28× | ||
| 09 | Shopping malls | Shopping | 2.08× | ||
| 10 | Hair products | Beauty & Wellness | 2.05× | ||
| 11 | Shoes | Fashion & Accessoires | 1.98× | ||
| 12 | Men's clothing | Fashion & Accessoires | 1.89× | ||
| 13 | Dresses | Fashion & Accessoires | 1.88× | ||
| 14 | Friendship | Kids & Family | 1.85× | ||
| 15 | Luxury goods | Fashion & Accessoires | 1.75× | ||
| 16 | Family | Kids & Family | 1.54× | ||
| 17 | Clothing | Fashion & Accessoires | 1.52× | ||
| 18 | Business | Business & Career | 1.51× | ||
| 19 | Personal finance | Business & Career | 1.51× | ||
| 20 | Fitness and wellness | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.40× | |
| Patriotism | CONSERVATISM | 1.25× | |
| Design Affinity | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.66× | |
| Travelling | THRILL | 0.87× | |
| Need for Security | CONSERVATISM | 0.91× |
Sunglasses has an estimated audience of 4,257,228 people in Indonesia, concentrated in West Java and Jakarta.
53.0% of Sunglasses fans are female, 47.0% are male, with an average age of 38.0 years.
Sunglasses fans show strongest brand affinity for Marco Verratti (244.36×), Coupons (2.46×), and Shoes (1.98×) over the country average.
Sunglasses fans in Indonesia are most concentrated in West Java (reach ~700K), Jakarta (reach ~600K), and East Java (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Sunglasses itself, the audience over-indexes on Coupons (2.46×), Shoes (1.98×), Fragrances (2.28×), and Clothing (1.52×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Sunglasses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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